Attentive is a personalized mobile messaging platform for innovative brands that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. 3000+ brands rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI.

The integrated solution of Attentive and Optimove makes it easy to plan and execute highly effective SMS campaigns. Optimove populates the Attentive Opt-In customers’ list with specific customers attributes on a campaign basis, based on advanced customer segmentation and predictive analytics, allowing marketers to send highly personalized retargeting campaigns at scale.

Setting Up the Integration

Step 1: Attentive SFTP creation

Create a new Attentive SFTP endpoint. You can reach out to your Attentive Customer Success Manager for further help.

Step 2: Send the Attentive SFTP details to Optimove

Fill out the Optimove Integration request form:

Under "Optimove Integrations" choose Attentive.
Insert the following SFTP details into the form:
1. Host: (example - sftp.attentivemobile.com)
2. Username
3. Password
4. Port number
5. Location (The folder in which we will contain Optimove’s CSV files)

Step 3: Ensure that customers’ Email Addresses, Attentive opt-in status, and Phone numbers attributes are included in your Optimove Batch Data Update

Attentive is matching customer records by phone number only. Therefore, when the customers’ email addresses and phone numbers are sent to Optimove during the daily ETL, we assure to share with Attentive the most accurate customer lists.

Executing Attentive Campaigns Using Optimove

Once the above setup steps have been completed, you can run your first Attentive retargeting campaign using Optimove, as follows.

1. Schedule an Attentive Campaign in Optimove

When scheduling a campaign in Optimove, go to the Campaign Builder, select the desired Customer Group from the drop-down list, define the date and time for the campaign to be executed, select the Attentive SMS as the execution channel and choose the SFTP option.

2. Set Up a Campaign with Attentive

After Optimove's campaign is processed, a Customers CSV file with the customers' attributes will be uploaded to the Attentive SFTP endpoint.

Attentive will automatically download the file and add it to the Segments view in your Attentive instance. The customer list of names will start with the target group name followed by the date and time of the campaign process.

Now you can access your Campaigns view from the left menu, select the new customers' list and execute a campaign.