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October: Declare your Data Independency

Heather
  • Updated
Hey,
 
Did you know that Nigeria, Cyprus, Fiji, and the Czech Republic celebrate their independence in October? That’s a trivia night fact for you, but October is also the month when you can celebrate your independence. From data teams that is.
 
You see, October marked the arrival of Optimove’s Data Studio which gives you complete freedom to create new customer data for improved personalization, segmentation, and analysis, in seconds.
 
With the Data Studio, you can be more agile than ever in your personalization journey. You can now transform raw data into relevant, actionable, up-to-date customer data.
 
And all of it, alone. Without the help of your, or Optimove’s, data teams.
 
This magazine is dedicated to helping you celebrate your data independence by highlighting what you can do with the Data Studio. Mainly how real-time and calculated attributes will change your life!
 
(Ok slight exaggeration there, independence just has this effect on me…)
 
Let’s get to it.
Cheers,
Shai Frank, VP of Product
 

Realtime Attributes

Looking to create a new customer attribute that is updated in real-time, based on data you are sharing with Optimove in real-time? Well, now you can create it yourself directly from the Data Studio!

Leverage real-time attributes such as Total Deposit Amount, Last Page Visited, Number of Purchased Items, and more to:

  1. Analyze customers based on the most up-to-date data available, via the Customer Explorer.
  2. Increase campaign relevancy by removing customers from target groups right before sending campaigns, using “Re-evaluate Group.”
  3. Improve message personalization by having the most updated data displayed as personalization tags in messages created within Optimove.
Realtime Customer Attributes are currently in Closed Beta. To gain access, contact Noa.
 

Calculated Attributes based on Activity History

Need a new customer attribute that is based on a customer’s activity? Well, you can also create this yourself directly from the Data Studio!

Similarly to real-time attributes, calculated ones can help you further understand your customers as well as personalize your communications. Specifically, those built based on Activity History allow you to leverage customers' previous behavior to create powerful customer attributes.

Examples of calculated attributes you can create include Maximum Online Order Amount in the past 30 days, Total Discounted Orders in the past 14 days, Minimum Casino Wager in the past 7 days, and Average Poker Gross Revenue in the past Calendar Quarter.
 

Coming up – Formulas!

How about creating new customer attributes based on existing ones? Well glad you asked.

Very soon you will be able to apply formulas on existing attributes or combine different ones to create new attributes.
 
Using date-based attributes you can calculate new ones using days until, between, and since operators.
 
For example, let’s say you have attributes for the first and last purchase in the past three months. If you’d like to segment your customers based on the number of days between their first and last purchase, you can easily create that customer attribute yourself as seen below.
 
 
Similarly, you can create a new attribute based on a numerical attribute such as the weekly deposit amount; the new formulas will help you get it done.
 
For example, if you’d like to know how close each player is to reaching their self-set weekly deposit limit, you can create an attribute dividing the Current Week's Deposit Amount by the Weekly Deposit Limit Amount. That way you can exclude any customer who has raised above a certain threshold from additional bonus campaigns that focus on incentivizing new deposits.
 
 
Finally, you will be able to create If/Else attributes that return a given value if all conditions are met and a different one if not.
 
For example, to determine if a specific promotion should be sent to a customer you could combine a number of attributes such as in the below image.
 
 

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