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August: Leadership = Being ready for today and planning for tomorrow

Heather
  • Updated
Hi,
 
We know there are many good multichannel marketing solutions out there. This is why we appreciate you choosing to scale your CRM Marketing efforts with us.
 
I wanted to take the opportunity in this magazine to share the three most important traits that contributed to us just being named a Leader in our category by Forrester.
 
It is mainly about being customer-first, having an answer to timely market challenges, and executing a strong product vision. These traits helped us receive the highest possible score in the 12 evaluation criteria. In these criteria, the following were included: Testing & Optimization, Product Vision, Predictive Analytics & Machine Learning, Campaign Planning, Workflow, Scheduling & Automation.
 
You can share the love here and learn more about Forrester’s report here.
 
Forrester’s recognition comes on the heels of being named a Leader in the CDP, Marketing Automation, Customer Journey Analytics, and Marketing Analytics categories of G2’s Summer Reports. G2’s reports are based on user reviews collected over time.
 
Cheers,
Shai Frank, VP of Product 
 

Being Customer-First

Being customer first means having an appetite for speaking with your customers to understand their needs and deliver solutions to them. Over the past few months, we have delivered a ton of these solutions which many customers like “J” are already loving!

If you still haven’t had a chance to check out our latest and greatest make sure to learn about:

  • The Exclude by Channel capability, for greater granularity and flexibility in setting up orchestration rules.
  • The Self-Serve Data Studio tools include the creation of calculated and real-time attributes, as well as the introduction of new attributes to be used in segmentation, personalization, and analysis.
  • The deletion of future campaign occurrences directly from Mission Control to pause a campaign for a certain period of time.

Answer Timely Challenges

The past year-and-a-half has been marked with changes we have all needed to adapt to, and they seem to keep on coming. I find it a great time to remind you of some tools at your disposal to stay ahead of the curve:

  • Following apple’s iOS15 announcement, Facebook has now announced the deprecation of the AMM (Advanced Mobile Measurement) program. As measuring channel efficiency becomes more difficult, we encourage you to embrace incrementally the use of control groups in order to know what is actually working for you.
  • As the pandemic continues to evolve, we suggest you revisit last year’s May issue for tips on how to become more relevant in your response to changes in customer behavior and more agile in your own marketing workflows.
Providing you with a solution that is powerful enough to address timely challenges is something we take enormous pride in. As Paper Source’s VP of Marketing, Elizabeth Owens told us in a recent case study:
 
“Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically.”
 

Strong Product Vision – AI-mapped CRM Journeys

The third component of a leading solution is its ability to ideate, and bring to life, next-generation technologies so that users like yourself can delight their customers.

Over the last year, we delivered on our promise to bring AI-mapped CRM Journeys to you, providing more personalized experiences to your customers while saving you time. Or as Funstage’s CRM Manager, Diana Parasmo put it:
 
“This saves us plenty of time while also maximizing our customers’ lifetime value.”
 
But we continue to work with even loftier goals in mind such as pushing the limits of the batch and real-time combination beyond data and triggered campaigns, and into orchestration, by adding real-time capabilities to the Visual Stream Builder, and in the future creating Realtime Self-Optimizing Journeys.
 

> From our Blog

Optimove is a Leader in Forrester’s Wave

Optimove raised its game across nearly every criterion since it appeared in the 2019 edition of the Forrester Wave for Cross-Channel Campaign Management. Read all about it here.

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