Hey,

I hope thus far the holiday season has been full of good personal and professional moments.

In our last issue, I recapped some of the new real-time capabilities you can now enjoy in Optimove. This month I want to bring to the forefront what we are planning for right after the holidays.

This magazine is dedicated to the gifts coming your way to provide you with better control of your strategies and campaigns, enhanced visibility into your email performance, and more flexibility to use your data.

Happy Holidays to you all,

Shai Frank, VP of Product

P.S. You can now get automatic updates on the operational status of all Optimove systems by subscribing here.

Create measurable strategies like never before

Optimove’s Streams was first released in January 2019 allowing you to measure a set of campaigns as a group and compare them either to a second set of campaigns or to a super control group.

Soon creating Streams will be easier than ever with the Visual Stream Builder.

The Visual Stream Builder will give you a familiar interface to create many short flows of interconnected campaigns while leveraging Optimove’s AI-powered prioritization and exclusion framework to move customers between streams to maximize CLTV.

You will be able to visually build as many short streams, such as welcome flows, seasonal strategies, and win-back flows, as you want. And for each, you’ll be able to set its own goal and campaigns.

Interested to know more? Reply to this email and we’ll get back to you with more details.

Get more out of your email reporting

Being awesome in understanding your email performance requires taking into account different metrics. Many start with opens and clicks. Some sprinkle in email revenue reporting (AKA clicked and purchased) and others like to know exactly what links are being clicked and how many times. The more advanced, look at the incremental uplift an email generated on specific business KPIs, compared to a control group.

We want to have you covered on all sides. Of course, you can already see email metrics and uplift within Optimove.

Soon Optimail users will also be able to see revenue reporting and link heatmaps directly within Optimove as well.

Sounds like something you’d want to try out? Let David know.

Monitor ALL your campaigns from one single spot

Our promise to you is to empower you to exhibit emotional intelligence when communicating with your customers. To do that, we help you create and orchestrate hundreds of messages to hyper-segmented target groups.

Now we are taking a giant step forward in allowing you to monitor and manage all those messages.

A new Mission Control center is coming to Optimove, and it will allow you to:

View all your real-time triggered and scheduled campaigns in one place
Quickly understand what needs your attention with flexible filters and proactive recommendations
Easily understand how things are performing

Want to be one of the first to try it out? Let Shai know.

Independently create the customer attributes you want

Last month we told you about our plans to give you more flexibility to use your data. Specifically, we spoke about letting you create new customer attributes based on real-time data or a combination of real-time and batch data.

This month, it’s time to rip the bandage on the ability to create new customer attributes from your batch data.

Starting early next year you’ll be able to start introducing new customer attributes via API and by deriving data from existing attributes directly within Optimove.

If you want to know more, email Noa.

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Plan your 2021 Martech Roadmap

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Read our latest blog on what CRM Marketers should include for 2021.