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November: Realtime capabilities added in 2020

Natalie Samuels
  • Updated
Hey,
 
With the holidays fast approaching it is a great time to look back and evaluate the year.
As we celebrate our 20th edition of the Optimove Product Magazine (we know you probably read them all, but if you missed our first edition, here it is), we wanted to encourage you to share your feedback on all things Product Magazine. 
 
Now on to this month’s magazine which is a callback to issue #12 when we told you all about our real-time plans for 2020 and the acquisition of Axonite. Today we look back at all the new capabilities that acquisition facilitated.
 
Happy Holidays to you all,
Shai Frank, VP of Product
 

Using and creating real-time customer attributes

Over the past few years, I’ve been writing about the ultimate combination of fast and slow data. That is real-time and batch processing of customer data.

Today, that is a reality. Within Optimove, you can update any customer attribute in real time either by using our web and mobile SDKs, server-side events, integrations with Segment.com and Zendesk, or via API. If you have a real-time attribute, look for the lightning rod in the customer explorer to view its live updates.
 
But there is more coming your way. Very soon you will be able to create your own real-time customer attributes directly from within the Optimove UI by either combining fast and slow data or using only fast data. So stay tuned for our upcoming product releases. And as always, if you are interested in early access to this upcoming capability, let us know.
 
 

Reevaluating target groups before sending campaigns, by default

Discovering customer insights using real-time data isn’t the only benefit of real-time attributes. They also help ensure customers are removed from target groups before campaign execution if they no longer meet the group’s criteria.

Optimove now identifies campaigns whose target groups reference real-time attributes and automatically turns on the reevaluate group function. Attributes that trigger this capability include engagement history, web & app activity, those updated via streamed events or via API, and those using the “Today” condition.
 
You can learn more about this capability here, and if you don’t see it in your account, feel free to ask your CSM.
 

Self-serve event configuration and monitoring

Gone are the days you’d have to wait for Optimove’s Product Integrations team to configure a behavioral event in your name. Now, account Admins (BTW, did you know you can have more than one now?) who have Track and Trigger can create the events you need to run your triggered campaigns directly from within the Optimove UI.

All they need to do is go to the Settings screen to configure and publish new events. Then they can monitor incoming events to see whether they are configured and firing correctly.
 
To learn more about how you can get your new triggered campaigns set up faster than ever, click here.
 

Re-imagining real-time campaign reporting

The last real-time update of the year came in the form of the revamped Triggered Campaign Explorer. A new flexible table view that allows you to easily view the aggregate and campaign-specific uplift of any triggered campaign, its channel performance metrics, response rate, and much more.

You can get a quick overview of the explorer here and get some tips and tricks here. And if you want to give your feedback, we are always looking to hearing from you so just let me know.
 
I opened this magazine issue by speaking of the ultimate combination of real-time and batch data. Well, this explorer is a key element in that mission as it serves as the baseline for the next generation of our marketing plan, so it will soon grow into the ultimate Mission Control Center for all campaigns (scheduled and triggered). Stay tuned.
 

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