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May: Increasing Marketing Agility

Natalie Samuels
  • Updated
Hey,
 
As many regions begin to leave the lockdown behind, we all need to adjust to a new normal. With you, your teams, and your customers moving forward, the need for marketing agility increases. You will need to discover customer insights, create and execute campaigns, and know what is working and what isn’t, faster.
 
With this in mind, we bring you this month’s Optimove Product Magazine, highlighting how Optimove can help you increase your marketing agility.
 
Part of being agile is not getting delayed by tasks that can be automated. It is with great pleasure that I tell you, our Self-Optimizing Journeys (SOJ) are coming out of closed Beta and, in the next few weeks, will be available to all our users. SOJ brings with it a target group auto prioritization capability, which allows you to create target groups without worrying about having to manually prioritize them, saving precious time and maximizing your customer lifetime value at the same time.
 
I’m sure you will find the rest of this magazine helpful, but before you scroll on, there is something you can do to become more agile as well.
 
I strongly encourage you to become an Optimove Certified Professional which will ensure you know all the ins and outs of Optimove. You can learn all about the certification here.
 
Cheers,
Shai Frank, VP of Product
 

Realtime Customer Attribute Updates

Marketing agility starts with having the most up-to-date data possible when exploring customer data, deciding to run a campaign immediately, and reevaluating target groups before executing campaigns. With this in mind, we are soft launching a real-time customer profile that will update important customer attributes as changes occur, and without waiting for the next daily data process to run.

This new capability is a direct result of Optimove’s acquisition of Axonite earlier this year, and the event streaming technology behind it.
 
To learn more about how we plan to use this real-time technology click here. If you would like to gain access to the real-time profile, please reply to this email and I’ll be in touch shortly.
 

COVID-19-Related Customizable Email Rows

As new stores open, sports leagues return and announcement mount, you will probably be forced to create multiple email templates to communicate with different target groups, in a very short time.

Optimail users can now leverage customizable email rows specifically built to answer COVID-19 and post-COVID-19 use cases. All you need to do is go to the Visual Editor to choose a row, update its text and image, and send it to your customers.
 
The designs will save you the time of building templates or ideating layouts, helping your messages reach your audience faster. Learn more here.
 

Streamlining the Campaign Building Workflow

If you’ve been following our recent releases, or building campaigns lately, then you’ve probably come across our new Campaign Builder. Long gone are the days of toggling between steps to build a single campaign.

The new builder was designed for agility, helping you quickly navigate the steps of creating a campaign, providing a summary of each step, and highlighting how to take advantage of Optimove’s advanced testing and optimization capabilities.
 
Based on your feedback, we’ll continue to improve the new builder. Please reply to this email to let me know what you think.
 

Inspirational Content

A final piece of marketing agility is ideating new campaigns. In case your idea well is running low, our content teams continue to create insightful articles that can light the fire of your next campaign.

In PostFunnel you can find daily news and reviews of COVID-19-related marketing activities. On the Optimove blog, among others, you’ll find industry-specific, data-driven insights brought to you by members of our Strategic Services. While if you prefer to consume your content in video format, our daily broadcasts will give you the best of both worlds, and then some.
 

> Case Study

What lies inside our real-time data platform?

Read about how we are using real-time event streaming to enhance our most beloved capabilities. Read more.

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