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June: Leverage Optimove’s Partner Ecosystem

Natalie Samuels
  • Updated
Hey,
 
Hope this month’s magazine finds you well!
 
Did you know Gartner research has found that on average, marketers with a best-of-breed approach are more sophisticated and advanced than those with integrated suites?
 
We have been hard at work over the past few months to grow our list of integrated partners and, since conversations around your martech ecosystem might pick up as business begins to resume, we thought you might want to know about them.
 
This magazine issue is dedicated to knowing what is working. If you have any questions or comments, I’m only a reply away.
 
Shai Frank
VP Product, Optimove
 

Customer support data, directly within Optimove

Customer support is a critical touchpoint in every customer relationship. Data gathered during support interactions can (and should) be used to inform your marketing campaigns.

Optimove’s new integration with Zendesk allows you to use real-time support data for all Optimove activities. For example, exclude customers with active tickets from campaigns, trigger personalized campaigns following interactions, and understand how to support interactions that impact customer attributes such as Future Value. Soon you will also be able to sync data from Optimove into Zendesk in real-time, enabling support team members to view any customer attribute from Optimove directly in Zendesk.
 
In the coming months, we will roll out additional integrations with support and service providers.
 

A riches of new mobile marketing opportunities

Globally, consumers spend more of their time on smartphones than on desktops, laptops, or tablets. If you are looking to orchestrate mobile communications directly from Optimove, the following developments might be of interest.

  • Our new integration with Airship allows you to trigger real-time mobile in-app messages based on the advanced customer segmentation and orchestration capabilities available in Optimove.
  • The expansion of our integration with XtremePush allows you to trigger real-time mobile and web push notifications in addition to the previously supported scheduled campaigns.
  • Our integration with Attentive, allows you to orchestrate your existing channels with their personalized mobile text messaging directly within Optimove.
For more information on one or more of the above, reach out to your CSM.
 

Website personalization, orchestrated from within Optimove

Our new integration with Dynamic Yield will allow you to create a consistent customer experience across all your marketing channels, by orchestrating web and mobile personalization from within Optimove.

Leverage Optimove’s segmentation when creating personalized web and mobile experiences, make sure product recommendations in Optimail are the same ones displayed on digital platforms when clicking through, enrich customer profiles in Optimove with Dynamic Yield’s product affinities, and much more.
 
To learn more about the Dynamic Yield integration, contact your CSM.
 

New API calls for added flexibility

Over the past few months, we have not only been working on new integrations but also on adding important new API calls that can streamline your workflow. For example, you can now add customers to or delete them from Optimail unsubscribe lists directly via API.

These new calls are a result of customer feedback and will culminate with the revamping of our whole API, providing higher performance and additional functionality that in turn will improve connectivity with third-party data sources and execution channels. We will announce the release of the new API once we are ready to launch. Stay tuned!

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