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February: Introducing Axonite

Natalie Samuels
  • Updated
Hi,
 
Earlier this month we announced our acquisition of Axonite – an exciting time not only for us at Optimove but also for our users. Now, we know you might be asking yourself what all the fuss is about, so here is what you need to know about how this deal will make your life better.

Let’s start by talking about the basics. Axonite brings with it a real-time event streaming technology that can process tens of thousands of events per second. For you, it means that you will maintain your access to rich customer context, while now being able to update, react and sync data beyond only web and app behavior in real-time. The result is a real-time CDP that empowers marketers and other CX functions such as customer service, commerce, and front-line employees, to provide cohesive customer experiences across touchpoints.
 
In the near future, you will be able to enjoy two-way syncs between Optimove and solutions such as your service software, the ability to trigger campaigns based on external events, and your single customer view updated in real-time.
 
Down the road, you can expect the introduction of real-time Self-Optimizing Journeys that will use advanced machine learning to decide the best interaction for each individual customer based on real-time data updates. By the way, I hope you didn’t miss our first step in this journey with the release of auto-priority earlier this month.
 
Have questions? Reply to this email, I’ll do my best to get back to you in real-time.
 
Cheers,
Shai Frank, VP of Product
 

Introducing… Axonite!

Axonite’s event streaming framework is built on Apache Kafka and Confluent, which means it is state-of-art. It is the first CDP completely built on these technologies, putting it way ahead of other solutions in the market.

With Axonite, Optimove will be able to offer connections between systems and real-time workflow automation by simplifying the process of building, deploying, and running real-time, large-scale, event-driven customer-centric business applications based on any kind of data stream.
 

Opening the doors to your organization

You probably have been using the unified customer data in Optimove for quite some time. Maybe to create exciting new target groups, analyze cohorts of your customers, or just look at a specific customer’s complete history with your brand.

Well, now the rest of your organization can do that too. Optimove is opening the door to other teams.
For example, if you use service software Zendesk, you can have a two-way sync between it and Optimove, which gives you access to ticket counts, status, and severity directly in Optimove, while giving service agents access to the customer attributes that interest them directly in Zendesk.
 

When behavioral triggers aren’t enough – External Events

Ever wanted to send a triggered campaign to all customers interested in a specific item that ran out as soon as it is back in stock, without having to manually set it up each time? Or to those interested in a product whose price just dropped or betting on a game that just had changes in its odds?

Well, that is exactly what External (or Universal) Events are for.
 
Soon you will be able to create triggers for events that are not customer-specific with Optimove, helping you automatically determine which customers are the most relevant ones to receive the triggered campaign.
 

Taking the Single Customer View… realtime

Say goodbye to API calls for attributes you want to keep up-to-date and say hello to automatically available real-time data straight in your single customer view.

With Axonite in the fold, you will soon be able to see a real-time 360 view of your customers directly within Optimove, without the need to set up fancy API calls.
 

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