Customer-led journeys powered by Optimove
Many of your customers are eligible for multiple campaigns, which will each trigger a different journey. For example, one focused on the discovery of a new product category, and another led to the unveiling of the upcoming collection for a previously purchased category. Manually prioritizing between journeys for each individual customer is an insurmountable task that shouldn’t lay on your shoulders.
Auto Priority: Removing the burden from your shoulders
Imagine you could focus only on your customer’s micro-moments, creating target groups and campaigns, without the need to decide which one is more important, or how to avoid potential cross-fire. That is exactly how your life with Auto Priority will look like. Instead of manually prioritizing between competing campaigns and target groups, Optimove will prioritize campaigns based on each individual customer’s predicted response to the campaign and its following ones, thus maximizing lifetime value.
Keep your “must haves” in place
Don’t worry, Auto Priority only takes over when you decide to let it do so. Think your customer should always receive her birthday campaign? Then set a high manual priority to ensure she does. Want to let us optimize a recurring campaign you don’t want to deal with further? You can do that as well. Optimove seamlessly mixes manual- and automatic prioritization to ensure you deliver the best customer experience.
The proof is in the pudding – Self-Optimization outperforms traditional A/B/n
How can you know this will work you ask? Auto Priority works in a similar way to Self-Optimizing Campaigns. By using our Self-Optimizing Campaigns instead of a simple A/B test during one of our brand’s onboarding series, they have achieved a 14% additional increase in the measured KPI.
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Blog: Paving the Way Towards Marketing Excellence
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