The OptiMail Deliverability Metrics Report provides valuable insights into the key factors that impact your sender reputation and the overall performance of your email program.

Tracking your performance provides valuable information to help with deliverability, developing smarter testing strategies, segmentation, templates, and more.

To view your Deliverability Metrics Report:

1. Click on the Analyze drop-down in the navigation bar
2. Click Deliverability Metrics

What is Covered

Deliverability Metrics

First of all, the Deliverability Metrics by campaign will give you a complete overview of the performance of each of your campaigns. It will include not only the usual campaign metrics like sent, opened, and clicked, but also the deliverability factors like delivery rate and more.

You can utilize this table and chart to stay on top of your email deliverability and ensure that 100% of your customers are receiving the campaigns you are sending.

To view your transactional email metrics:

1. Scroll to the top of the page and click on the Campaign Type dropdown
2. Select “Transactional” from the options available

ISP Metrics

On top of the metrics above, a key factor of deliverability performance tracking is looking at the differences in performance between Internet Service Providers (ISPs).

In the Campaigns Deliverability Report, you can track three key metrics, broken down by the top ISPs among your audience.

ISP Average Delivery Rate

This chart tracks the average delivery rate for each ISP where a customer is opening your email. In this chart, you should look for deviations, for example, if there is a particular ISP with a low average delivery rate, you should look at why this might be. For example, if your sending domain has been blacklisted, or you have incorrectly set up email authentication protocols.

ISP Daily Delivery Rate

This chart looks at the delivery rate on a day-by-day basis, allowing you to look for spikes or sudden changes in deliverability performance. For example, if you see a down-trend or sudden drop in the total number of unique opens by day – that’s an indication that you may be blocked or blacklisted and it’s important to take a deeper look into your IP’s feedback loops. Should you see a sudden spike in spam records, another reason may be that the message, content or offer in your email wasn’t relevant to the target group it was sent to.

Delivered and Unique Opened Distribution per ISP

This graph shows the distribution of emails delivered and opened per ISP, divided by total number of emails. You are able to look at the individual delivery and open rates per ISP, meaning you can look for specific ISPs that diverge from the overall trends. If one ISP has a similar delivery rate, but a much lower open rate, you may want to look at how your email may appear in that ISPs inbox, checking your subject and preview text.

Please note:

Each table in the report can be exported using the 3 dots button.