The Campaign Analytics dashboard provides a comprehensive overview of your campaign's performance, from high-level engagement metrics to detailed information on individual participants. This guide explains each component of the dashboard.
Summary Metrics
The top of the dashboard displays a series of key performance indicators (KPIs) that give you a quick, at-a-glance overview of your campaign's success.
- Unique Page Visitors: The number of individual people who have visited your campaign page.
- Games Started: The total number of times the game has been started by all visitors.
- Unique Leads: The number of individual people who have submitted the registration form.
- Landing Page Visitors: The total number of times your campaign page has been viewed. This metric counts all visits, including repeat visits from the same individuals.
- Bounce Rate: The percentage of visitors who leave the campaign without starting the game.
- Game Completion %: The percentage of started games that were played to the end.
- Gameplay Average Time: The average amount of time a user spends actively playing the game.
Performance Over Time
These charts help you visualize trends and user activity throughout your campaign's duration.
Daily Statistics
This chart shows a daily breakdown of visitors, leads, and game starts. You can also click "Request file for export" to download this daily data as a CSV or XLSX file.
Games Started Over Time
This chart focuses specifically on the daily volume of gameplays, allowing you to see which days were most active.
Player Leaderboards
These tables highlight your top-performing participants based on different criteria.
- Most Active Players: Ranks players by the total number of times they have played the game.
- Highest Scores: Ranks players by the single highest score they have achieved.
Detailed Data and Filtering
The tabs at the bottom of the page allow you to view, search, and filter the raw data for every participant.
Gameplays Tab
View a detailed log of every single gameplay session. You can search for a specific player by email, name, score, or other criteria to see their individual history.
Leaderboard Tab
View and search the results of the leaderboard. You can search for a specific leaderboard name, score, and time.