Welcome to Gamify by Optimove (formerly Adact)! You can create hundreds of different interactive experiences for lead generation, marketing, HR, and more. To help you get started, this guide outlines the seven key steps to building and launching your first campaign from start to finish.
Follow these steps for a smooth and successful setup.
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Choose a campaign type you wish to build
Start by selecting a game format, like a Trivia quiz, a Wheel of Fortune, or an Endless Runner, that best fits your marketing goals.
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Add your content and design your experience
This is the creative part where you customize the game itself with your own branding, images, and text.
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Build the surrounding landing page
Design the screens that appear before and after the game, such as the start screen with a registration form and the end screen with a final call-to-action.
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Decide on your campaign screen flow
Arrange the order of your screens to create the perfect user journey, deciding if you want to capture leads before or after the game, for example.
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Decide if you wish to distribute any prizes
Configure any prizes or rewards you want to give away, setting the rules for how they are won.
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Decide how users will interact with the campaign
Get your campaign's unique URL to share directly, or get the embed code to place it seamlessly on your own website.
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Publish your campaign
The final step! Make your campaign live so participants can start engaging with it.