The first step in building your campaign is choosing a game format that aligns with your marketing goals. Gamify (formerly Adact) offers over 50 unique campaign types, which we've grouped into four main categories to help you decide.

Questionnaire Games

These experiences are designed to test knowledge, gather opinions, or create personality profiles. They are perfect for surveys, polls, prediction games, and trivia challenges.

• Examples include: Trivia, Personality Tests, Prediction Quizzes, and voting games.
• Inspiration: See how a voting game helped decide which product should return to stores.

Competitive Skill Games

These are classic, skill-based arcade games where participants compete for high scores. They are excellent for driving engagement, brand memorability, and repeat plays.

• Examples include: Endless Runners, Match & Memory games, and Flappy Bird style games.
• Inspiration: Learn how a Memory game boosted an FMCG marketing campaign.

Lottery & Chance-Based Games

These games are based on chance, giving users an instant opportunity to win. They are highly effective for lead generation at events and for distributing discount codes in e-commerce.

• Examples include: Wheel of Fortune, Scratch Card, and Plinko.
• Inspiration: See how a Wheel of Fortune was used for a successful hybrid online/offline event.

Interactive Video

Turn passive video viewing into an active experience. This category allows you to add overlays, clickable hotspots, and questions directly into your video content, making it more engaging and measurable.

• Examples include: Stopping a product demo to ask a question with Video Trivia, or adding clickable purchase links as hotspots to a promotional video.
• Inspiration: See how the City of Oulu created an interactive video tour to market their city.

Next Step

Once you have an idea of the campaign type you want to use, it's time to start designing the game itself.

Proceed to Step 2: Add Your Content and Design Your Experience.