Prizes are a core component of most campaigns, used to motivate participation and reward winners. This guide will walk you through the three main parts of configuring a prize: setting up its basic information, defining the rules for winning, and assigning prize codes.

Part 1: Prize Information

This section covers the basic details of your prize. Navigate to the Prizes tab in your campaign and click + Add new.

• Prize Title: The internal name for your prize (e.g., "Grand Prize - TV"). This is what you'll see in your analytics.
• Prize Description & Image: Optional details that are only shown to users if you use the #prizeDescription# or #prizeImage# shortcodes in an email or on a results screen.
• Amount: The total quantity of this prize available for the entire campaign. The campaign will automatically pause if all prizes are won, so set this number carefully.

Part 2: Prize Rules and Winning Conditions

Here, you'll specify how participants can win this prize.

Prize Type (Instant Win vs. Raffle)

• Instant Win: The prize is awarded immediately after a user finishes the game, based on conditions you set (like achieving a minimum score).
• Raffle: The prize is not awarded immediately. Instead, all participants become eligible to be chosen as a winner later via a manual raffle draw.

For more detail on the specific settings for each type, see our guides on Configuring "Instant Win" Prizes and How to Run a Raffle.

Win Limits

• Daily Limit: Set a maximum number of times this prize can be won per day. This is great for creating daily excitement and pacing your prize distribution.
• Limit Per Participant: By default, a user can only win each prize once. You can override this by allowing a prize to be won unlimited times or a specific number of times per person. (Warning: Use this with caution if you have automated emails, as it could send multiple emails to the same person).

Part 3: Prize Codes

If your prize involves a code (e.g., for a discount or voucher), you can configure how codes are assigned.

• Same Code for All Winners: Use this if the prize code is generic (e.g., "SUMMER25"). Simply type the code into the field.
• Unique Code for Each Winner: This ensures every winner gets a different code. You have two options:
  • System-Generated Codes: Let our system automatically generate a unique alphanumeric code for each winner.
  • Your Custom Codes: Upload your own list of unique codes (e.g., from your e-commerce platform) as a single-column TXT or CSV file.

Real-life Examples

"Win a 10€ Gift Card for scoring 5+ on a trivia game"

• Prize Title: 10€ Gift Card
• Amount: 1000
• Prize Type: Instant Win
• Prize Rule: Prize is won by finishing the game with at least 5 points.
• Prize Codes: Your custom, unique codes uploaded.

"Finish the game and get a 10% discount code"

• Prize Title: 10% Discount
• Amount: 1,000,000 (or a very high number)
• Prize Type: Instant Win
• Prize Rule: Prize is won by finishing the game.
• Prize Codes: Same Code for All Winners ("WINTER10").

"Raffle 10 umbrellas among all players at the end of the campaign"

• Prize Title: Company Umbrella
• Amount: 10
• Prize Type: Raffle
• Prize Codes: System-Generated (to identify the 10 specific winners).