The OptiMobile settings page is your central hub for configuring all aspects of your mobile app engagement, including push notifications, in-app messaging, location-based targeting, and deferred deep linking.

Prerequisites

• You must have an Admin role to access the OptiMobile settings.
• Many sections require prior setup and implementation of the Optimove Mobile SDK by your development team.

Navigating to OptiMobile Settings

1. Click the Settings icon in the main navigation menu.
2. Under the Channels category, select OptiMobile.

A Guide to the OptiMobile Screen

The OptiMobile settings are organized into the following sections, which you can access from the left-hand menu.

Installs

This tab is a diagnostic tool that allows you to look up app installs by a specific customer or visitor ID. It also displays a list of recently created installs, which is useful for verifying that your SDK implementation is successfully tracking new users.

Error Log

This tab provides a log of any errors that occurred during the sending of push notifications. If you are troubleshooting campaign delivery, this log can provide valuable information on "Gateway" errors, "Status Codes," and specific "Error Messages" to help your technical team resolve the issue.

Mobile Push Config

This tab contains the core technical configuration for your mobile push notification services (APNS for iOS, FCM for Android, and Huawei).

In-App Messaging

This tab displays the configuration status for your in-app messaging service and provides implementation guidance for your developers, including SDK information and next steps for testing.

Geofences

This page allows you to create and manage geofences, which are virtual geographic boundaries. Once set up, these locations can be used to trigger real-time campaigns when a user enters or exits a specific area.

• To View: The map displays all configured geofences as pins. The list on the right shows their names, addresses, and the number of users currently within each fence.
• To Add: Click the plus icon (+) to add a new geofence by searching for an address or dropping a pin on the map.

Monthly Active Users (MAU)

This page is a dashboard that provides key metrics on your mobile app's user engagement. It displays your current MAU, usage trends over time, and a monthly breakdown of active users versus messages sent. You can also export this data using the Export button.

Deferred Deep Links

This tab is where you create and manage deferred deep links. These powerful links can direct a user to a specific page or experience inside your app, even if the user has to install the app first.

How to Create a Deferred Deep Link

1. Click the + Create deferred deep link button.
2. A modal will appear where you can configure the link:

   

   • Title: A friendly name for the link (e.g., "Summer Sale - 25% Off").
   • Url & Slug: The destination URL inside your app, with an optional custom slug for the link.
   • Fallback Url (Desktop & Mobile): Where to send users if they open the link on a desktop or on a mobile device without the app installed.
   • Link Data (JSON): For developers. Allows you to pass data to the app, such as a specific promo code or user ID (e.g., {"page": "promo", "code": "SUMMER25"}).
   • Description & Social Card Image (Optional): Used for the landing page for users who don't yet have the app.
   • Limits (Optional): Set an expiration date or a maximum number of uses.
   • Reporting Meta-data (Optional): Add key-value pairs for your own internal reporting.
3. Click Add to generate the link. You can then copy and use it in your campaigns.

Deferred Deep Links Config

This tab contains the high-level technical setup required to make deferred deep linking work, including your custom domain and app store configurations.