The Content Advisor page allows you to set specific Brand Guidelines to control the tone and style of content generated by Optimove's Generative AI (GenAI) features. By defining your brand's unique voice, you can ensure all AI-assisted content (such as subject lines or campaign copy) remains consistent, on-brand, and effective.

Prerequisites

• You must have an Admin role to access this page.

Navigating to Content Advisor

1. Click the Settings icon in the main navigation menu.
2. Under the Cross-Channel Settings category, select Content Advisor.

A Guide to the Content Advisor Screen

The main page lists all brands associated with your site. From here, you can select a brand to define its specific GenAI guidelines.

How to Set or Edit Brand Guidelines

1. From the main list, find the brand you wish to configure (e.g., "Ecommerce").
2. Click the pencil icon (✎) on the right-hand side to open the "Ecommerce Brand Guide" editor.
3. Fill in the structured fields to define your brand's voice. While all fields are optional, completing each one contributes to a more sophisticated and tailored content experience.

   

   • Industry: Select your primary industry from the dropdown.
   • Language: Choose the primary language for your brand's communications.
   • Brand Mission Statement: Add a clear statement of what your brand stands for and aims to achieve.
   • Brand Values: List the core principles and beliefs that guide your brand's behavior and connection with its audience.
   • Tone of voice: Select the distinct attitudes and emotional flavors your brand uses (e.g., "Bold," "Earnest," "Conversational").
   • Brand Personality: Describe your brand's personality in 3-5 words (e.g., "inspiring, balanced, innovative").
4. To remove all guidelines for this brand, click the Delete Brand Guide link in the top-right corner.
5. Click Save to apply your guidelines.

The "Last updated" information on the main page will refresh to show who last edited the guidelines and when.