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How to Set Up Calculated Rewards

Blair Matheson

Missions reward players for completing specific objectives — but not every behavior you want to reward fits a start-and-finish shape.

Calculated Rewards grant loyalty rewards automatically based on real-time player events, using either a fixed value or a formula tied to the event's own data. You can reward deposits, wins, or any other qualifying behavior with Virtual Currency or Experience Points (XP) — instantly, repeatedly, and at scale. Unlike a mission, a Calculated Reward isn't a one-time objective: it runs continuously in the background and fires every time a matching event comes in.

This guide will walk you through creating a Calculated Reward rule, from naming the rule to activating it.

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How to Create a Calculated Reward

Name your Rule

  1. Navigate to Optimove Loyalty → Calculated Rewards.
  2. Click + Add Calculated Reward.
  3. Enter a name that describes the reward for your team.

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Define the Reward Formula

Define when the reward is triggered and how it is calculated.

  1. Select the event that should evaluate the rule each time it fires — for example, deposit_made.
  2. Choose what the rule grants: Virtual Currency or Experience Points (XP).
  3. Select Formula to tie the amount to an attribute on the event itself — for example, deposit.amount × 100 XP.

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Set Targeting (Optional)

Targeting lets the same event pay out differently — or not at all — depending on who triggers it.

  1. Limit the rule to a specific Optimove Target Group, a player level, or both.
  2. Leave targeting empty to apply the rule to every player.

Save & Activate

Click Save & Activate to make the rule live.

From this point on, every matching event is evaluated in real-time.

How Calculated Rewards Work

A Calculated Reward is a standing rule rather than a goal. Each time the trigger event arrives for a player, the rule is evaluated and — if the player is in scope — the reward is granted immediately.

  • Always on: the rule fires every time a matching event comes in, not once.
  • Event-driven amounts: with a formula, the payout scales with the event's own data, so a larger deposit earns proportionally more.
  • Scoped by targeting: Target Group and level conditions decide who the rule applies to.
Please note: Calculated Rewards complement missions rather than replace them. Use missions for goal-oriented objectives players work toward, and Calculated Rewards for always-on, event-based earning.