Not every mission is meant for every player.

Segment-Specific Activity lets you limit a mission to players in a specific Optimove Target Group — launch a mission exclusively for your VIP players, a win-back audience, or any other group you've already defined in Optimove, without exposing the offer to your full player base. This is where Loyalty connects directly to your CRM intelligence: the same Target Groups that power your campaigns decide who sees and progresses each mission.

This guide will walk you through limiting a mission to a Target Group, from opening the mission to activating it.

Prerequisite: Making Your Target Group Available

Selecting a Target Group in the mission's Segmentation dropdown doesn't automatically make it usable — behind the scenes, Loyalty needs an active triggered campaign wrapping that Target Group before it can evaluate whether a player belongs to it.

Note: If you already have an always-on triggered campaign built on the Target Group you want to use, you're done — skip the steps below.

If you don't have one yet, set up a dummy always-on triggered campaign:

Create a trigger that won't actually fire — e.g. a page_visit event pointing at a URL that doesn't exist.
Full instructions: Managing Triggers
Create a triggered campaign in Campaign Builder:
- Target group & trigger: select the Target Group you want to limit your mission to, and the trigger from step 1. Any option (or none) works for "Measure increase in."
- Scheduling: set Recurrence to Always On, repeat every 1 day, ending Never.
- Execution details: pick any non-engaging channel (e.g., Other / Call Center) so the campaign never actually sends anything. Remove the control group.
Full instructions: Creating Event-Triggered Campaigns

Note: You can reuse the same dummy trigger across multiple always-on campaigns — one trigger can back several Target Groups you want available in your missions (or in Minigames and Optimove Personalize).

Optimove's eligibility table refreshes daily. A player added to (or removed from) a Target Group today may not gain (or lose) access to the mission until the next refresh.

How Segment-Specific Activity Works

When a mission is limited to a Target Group:

Visibility: the mission only appears in the mission list and the player widget for players currently in the group. Players outside it won't see it at all.
Progress: players outside the group make no progress toward the mission, even if they perform the qualifying events.
Membership is dynamic: if a player later joins the Target Group, the mission becomes available to them from that point on. If they leave the group, it becomes unavailable again.

How to Limit a Mission to a Target Group

Open the Mission

Navigate to Optimove Loyalty → Missions.
Click + New Mission, or open an existing mission to edit it.

Set the Segmentation

The Segmentation section is labeled "Limit access to this mission to specific user groups".

Open the Target Group (Optional) dropdown.
Select the group the mission should apply to — for example, "VIP Players".
Leave the dropdown empty to keep the mission open to all players.

Save & Activate

Click Save & Activate.

The mission is now visible to — and progressable by — only the players currently in the selected Target Group.

Protip: Segment-Specific Activity controls who a mission is for. To gate a mission behind what a player has already achieved in Loyalty — a level, a badge, or another completed mission — use Participation Criteria instead. The two can be combined on the same mission.