Not every mission is meant for every player.
Segment-Specific Activity lets you limit a mission to players in a specific Optimove Target Group — launch a mission exclusively for your VIP players, a win-back audience, or any other group you've already defined in Optimove, without exposing the offer to your full player base. This is where Loyalty connects directly to your CRM intelligence: the same Target Groups that power your campaigns decide who sees and progresses each mission.
This guide will walk you through limiting a mission to a Target Group, from opening the mission to activating it.
How Segment-Specific Activity Works
When a mission is limited to a Target Group:
- Visibility: the mission only appears in the mission list and the player widget for players currently in the group. Players outside it won't see it at all.
- Progress: players outside the group make no progress toward the mission, even if they perform the qualifying events.
- Membership is dynamic: if a player later joins the Target Group, the mission becomes available to them from that point on. If they leave the group, it becomes unavailable again.
How to Limit a Mission to a Target Group
Open the Mission
- Navigate to Optimove Loyalty → Missions.
- Click + New Mission, or open an existing mission to edit it.
Set the Segmentation
The Segmentation section is labeled "Limit access to this mission to specific user groups".
- Open the Target Group (Optional) dropdown.
- Select the group the mission should apply to — for example, "VIP Players".
- Leave the dropdown empty to keep the mission open to all players.
Save & Activate
Click Save & Activate.
The mission is now visible to — and progressable by — only the players currently in the selected Target Group.