Please note:
To unlock this capability, you will need to have added DynamicMail to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more.
If you would like to add tracking to a component (for example, to know which customers specifically clicked or track some other attribute through to the final URL), use the "Tracking Parameters" field available in the setting configuration of the component.
The Creator appends these additional tracking parameters to the Click-through URL and will pass them through to the destination URL.
The tracking should follow a "key=value" format, where "key" is the name of the parameter and "value" is the value of the parameter. This will ensure that the personalization tag will be included in the HTML snippet and passed on the click. The value parameter usually contains the merge tag.
Multiple key/value pairs should be strung together with the "&" character.
For example, promo=[%PROMO%]&email=[%TEMPLATE_NAME%]