Sent
The number of unique customers in the selected target group minus ineligible (i.e., no email address) and dropped customers.
Delivered
The total number of unique customers to which an email was successfully delivered (i.e. received by the recipient’s mail server).
Opened
The number of unique customers who opened the email.
Clicked
The number of unique customers who clicked on any link in the email.
Unsubscribed
The number of unique customers who unsubscribed (opted out) from the email.
Spam Report
The number of unique customers who actively marked the email as spam (or dragged it from their inbox to their junk folder).
Dropped
The number of unique customers removed from email eligibility due to a previous bounce, spam, or unsubscribe.
Bounce
The number of unique customers whose email addresses bounced (invalid email address or account not accepting email).