OptiGenie is your AI-powered assistant built to assist marketers at every step of their workflow.

With AI Insights, AI Creation, and AI Orchestration capabilities, you can unlock new opportunities to level up personalization efforts, improve productivity, and maximize customer loyalty.

In this article, we will outline where you can find Data-Driven AI, powered by OptiGenie, across Optimove.

AI Insights

Unlock the Power of Your Data by leveraging AI-generated insights on customers and campaigns to discover untapped opportunities that will level up personalization efforts with:

• Predictive Models
• AI Insights Agent​ (formerly Optibot)
• Generative AI Insights

AI Creation 

Create engaging marketing campaigns with minimal effort, so you can focus on your personalization strategy using AI Creation tools powered by OptiGenie.

AI Creation includes three main features:

• AI Target Group Discovery
• Gen AI Copy Assistant
• Product Recommendations

AI Orchestration

Leverage an AI smart orchestration engine powered by OptiGenie to deliver the next-best campaign, treatment, and content to each individual customer.

OptiGenie’s AI Orchestration capabilities include:

• Self-Optimizing Campaigns
• Self-Optimizing Journeys
• Control Group Optimization