Hey,

The basis of any marketing interaction should be your customers. Who they are, how valuable they are, and what they like, are some of the questions every marketer should answer. For real-time interactions, when decisions are made within seconds, having this clearly defined is even more critical.

With the potential impact of the upcoming holidays on your business, now is the perfect time to tighten up the synergy between knowing who your customers are and reacting to their behavior in real-time. I’ve written about this topic before, and in this edition of our Product Magazine, I’d like to highlight some of what Optimove has to offer you to get ready.

Happy holidays,

Shai Frank, VP of Product

Put your historical data and segmentation to work

This holiday season, for your triggered campaigns, set up target groups that show your customers how much you know them. For example, combine our inside tips on how to use your customer model, with predictive attributes such as the risk of churn, and purchase and activity history.

When the time comes, be ready to act

After covering your bases, it is time for the show. No real-time campaign is worthwhile without updated data. Make sure you are capturing your customers’ web and mobile app behavior, and that key customer attributes, such as offline purchases and redeemed coupons, are kept up to date via our API.

Target only relevant customers

Avoiding sending your customers irrelevant content and offers is imperative for retaining their trust and engagement. By adding “Web & App activity” as Target Group conditions, and/or using our API to update customer attributes, you can make sure only customers that still match your Target Group’s criteria at the time of sending, receive the campaign. Simply tick the “Re-Evaluate Target Group” box when planning your campaigns, and you’re good to go.

Help your customers complete their journey

Distractions abound during the holiday season, so make it easy for your customers to complete their purchase or deposit journeys. Take advantage of Optimove’s abandoned carts and payment triggers to remind customers of items they might’ve forgotten, or send them a mobile push notification triggered in real-time. You can also use Optimove’s DynamicMail to help your customers follow up on their online research with an in-store purchase by leveraging geo-location to show each customer the nearest store to them.

> From our blog

Blog: Combining Fast and Slow Data

Luring the right people with the right offers requires sophisticated customer modeling – but it’s different from what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both. Read more.

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Webinar: Driving Engagement with Contextual Marketing

Getting your customers more engaged is the main mission for all marketers out there.

Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise. Watch on demand.