Hi,
Welcome to the second edition of our monthly product magazine. This month’s magazine is all about multi-channel marketing. Our data shows us that brands using multiple channels are significantly more successful than brands using only one channel. How much more successful?
Optimove customers who run multi-channel campaigns and see an average of 25% improvement in their total uplift!
Everyone at Optimove is focused on making you more successful with your marketing efforts, and we are constantly trying to find new ways to help you do that. Keep reading to get some best practices for multi-channel campaigns, learn how easy it is to run such campaigns in Optimove, get access to our research, and more. Have questions? Reply to this email, I’ll do my best to get back to you in real time.
Cheers,
Shai Frank, VP of Product
So, why multi-channel campaigns are so effective?
- Different customers are more receptive to communications via different channels.
- Repeating a message via different channels is much more effective than repeating it via a single channel.
- 90% of consumers engage with at least two digital devices daily (Forrester research).
Multi-channel marketing best practices
Sequential messaging across channels
Run campaigns that present a sequence of messages, like telling a story, across multiple channels. For example, we can use the 97% open rate of SMS messages to deliver a short teaser regarding a subsequent campaign message to come via email, and thus dramatically increase the open rates of that email when it comes half an hour later.
Message blast
Send the same offer via every channel at once. This works best for a great, limited-time offer that is highly focused on a niche segment of customers – for example, big spenders who you know are very interested in a particular product category. It’s also very effective when you want to make sure that every customer in the segment sees the offer, somehow, on the same day you send it.
Channel competition
Run campaigns with the same message/call-to-action via different channels, to different random segments of a target group to see which ones work better. Known as A/B/N testing, this approach can reveal which types of messages work best over which channels for your various target segments. Read More
> From PostFunnel
Article: Pros and cons of multi-channel marketing
An overview of why multi-channel marketing is so effective – as well as the pitfalls you’ll need to avoid when implementing it into your marketing. Read More
> E-Book
Multi-channel marketing E-book
Learn about the pros, cons, and best practices of each channel, and how to orchestrate winning multi-channel campaigns. Download now.