Hi,

As the first digital marketing tool, more than 40 years old now, email is still one of the most effective platforms in relationship marketing.

However, sometimes that exact approach towards email, as the older tool, is what prevents it from enjoying the type of personalization and interaction available on other channels.

The fact is, email is here to stay. Let’s take a look at the ways Optimove can help you use email to exhibit emotional intelligence when communicating with your customers.

Cheers,

Shai Frank, VP of Product

Personalize Beyond Just First Name

Why only address customers by their first name when you can do so much more?

Customers are no longer impressed by the fact you know their first name. In this day and age, where customers are aware and give you consent to collect and use their data, they expect a more personalized message.

How about building an email template that customizes a banner image based on each recipient’s favorite product category?

Or maybe you’d like to include dynamic links, within the email, that point different customers to different web pages, based on their past behavior. Marketers who don’t practice the most up-to-date personalization methods risk losing business to their more advanced competitors.

Let Optimove help you personalize the messages you send to your customers, taking full advantage of the rich customer data you have at your disposal, by using personalization tags. Read More.

Use Conditional Language

IF you are a smart marketer who wants to exhibit emotional intelligence when communicating with his/ her customers,

AND You want to create one template which will change dynamically based on the customer who opens it (e.g. changing promotion, Image, text, language, or anything else!),

THEN you can create templates using Optimove’s conditional language.

ELSE you can keep utilizing Optimove’s powerful segmentation and create a unique template for each segment.

Use Multi-Template

Is it more convenient for you to create multiple templates for each segment rather than using conditional language? No worries, we got you covered.

Within the same campaign, you can still make sure each customer within the group receives the correct template, sent at the correct time, based on his/her time zone, language, average purchase amount, or anything else using Optimove’s Multiple Templates features!

To use it, within the "Run Campaign" wizard, under the "Optimail Options", just check the "see multiple templates" checkbox.

Go Pro and Use Dynamic Mail

Until today, if you used a template that contains personalization tags or conditional language, the moment the email was sent, the content was pushed into the email.

But, what if from the time the email was sent, to the time the customer opened your email, there was an important change?

For example, there was a change in the product catalog, the price of a product, or even the customer’s favorite product category.

With Dynamic Mail, the content the customer will see is decided at the moment of OPEN. This ensures that each customer sees the most relevant messages, products, prices, and offers, even when emails are opened long after being sent. Read More

Not Sure Where To Start?

We are perfectly aware that the transformation that turned the good ol’ email into a powerful data-based mechanism brings with it many more challenges.

Why face these challenges yourself when we can tackle them for you? To help marketers with these new challenges, Optimove created its very own Email Agency.

Let Optimove’s email Agency transform your email-sending practices from batch and blast to one-to-one communications generated by data on a customer-by-customer basis. Read More

> From our blog

Blog: Personalization: 4 Useful Hacks

Many marketers these days fear they will not be able to benefit from personalization’s many advantages because they don’t have the creative span to match… Read More

> Webinar

Webinar: Going Beyond Email Best Practices

Listen in on this on-demand webinar to learn how you can go beyond basic email marketing best practices. Watch Now