Hey,
Lately, we’ve been busy at work ensuring that we deliver the best way for you to leverage your data and extract actionable insights from it.
We are very excited to give you a sneak peek into the new Customer Explorer. With a fresh look and feel, the redesigned Customer Explorer provides improved visualization of data insights and a more streamlined workflow for creating, analyzing, and comparing Target Groups.
In this issue of the Product Magazine, we gathered a short list of use cases that the new Customer Explorer can help you with. Leveraging your data into insights has never been so easy.
We are getting ready to launch the new Customer Explorer in the coming weeks. Stay tuned!
Cheers,
Shai Frank, VP of Product
Personalize promotions based on customer segments
There’s a fine line we need to tiptoe around when creating promotions to stave off churn. On one hand, we want to provide customers with a juicy offer they can’t resist. On the other hand, we don’t want to cannibalize our revenue with a too-aggressive offer.
By storing all customer data in one place, you can easily access your segment’s history and confidently navigate this dilemma. Learn More
Discover moments where customers are showing higher interest to buy
Comparing the survival rate of sub-segments will help you better design your campaigns and focus on the right audience.
It can highlight moments in time when customers are at higher risk to churn or showing higher interest to buy. This might have been missed by using more static techniques where an arbitrary point in time has to be chosen (for example, did my customer churn after 6 months: yes or no). Learn More
Maximize customer lifetime value with Facebook Bid Multipliers
Through Optimove’s Customer Explorer, you can easily and quickly identify differences in future value between two target audiences and adjust your bid strategy accordingly. Learn More
Determine whether you are moving the needle
So, you’ve managed to convert a customer. That’s great, but what now? Data shows us that up to 80% of customers in the Retail industry will only purchase once during their lifetime, and only around 60% in the Gaming industry will place their second deposit. How can you gain long-term customers with these numbers?