Hey,
At Optimove we are always looking for new ways to communicate with our users. With this in mind, we have decided to create a dedicated space to tell our product’s story.
This is our new Optimove Product Magazine – A monthly newsletter sent to our users (that’s you!), in which we will share product updates, best practices, how-to’s, tips and tricks, and much more.
This first issue is dedicated to our exciting new feature – Optimove Streams – and how it allows you to analyze and optimize your multi-channel customer communications, at scale. Keep reading to learn more about it.
This is also a good opportunity for me, and the rest of the Product team at Optimove, to engage in direct conversation with you and ask for your honest feedback about your experience with our product. The good, the bad, and the ugly – anything goes. Simply reply to this email, and I will personally review and respond to every one of you.
Cheers,
Shai Frank
VP Product, Optimove
Looking to determine which marketing strategies are most effective for growing your business in the long term?
Meet Optimove Streams.
Create and measure a series of multiple campaigns (a “stream”) performing together and compare its impact to an alternative multi-campaign stream or a static control group. It’s the most accurate way to evaluate the actual long-term success of all your marketing efforts.
> From our blog
Blog: Paving the Way to Marketing Excellence
Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. Read more.
> Webinar
Webinar: Marketing Experimentation
If you missed our last webinar, do not worry — you can still watch it! Learn all there is to know about Optimove Streams, the next evolution of marketing experimentation. Watch on demand.