System Notifications

You can now configure different types of system notifications, helping you keep track of the status of data collection, campaign execution, and analysis processes performed by Optimove each day. Click System Notifications in the Settings page to specify the email addresses that will be notified upon each event:

New Mobile SDK Version Supports Triggered Campaigns

The new version of the Optimove Mobile SDK, available for both iOS and Android mobile apps, includes the following new functionality:

Support for triggered campaigns – Events collected via the mobile SDK can be used for triggering campaigns in real-time.
Collection of device information per event – Optimove now collects device information as part of the built-in functionality of the mobile SDK. The information collected includes the device type, the platform, and more.

For Optipush, tracking notification service opt-in/opt-out.

Triggered Campaigns with Daily Recurrence

When creating triggered campaigns, you can now control the maximum number of times each customer/visitor can see each campaign (assuming that the customer/visitor activated the relevant campaign trigger):

Unlimited – Fire the triggered campaign every time the recipient completes the trigger

Limited – Define the maximum number of times each recipient can see this campaign, upon trigger activation. For example, “Up to 1 time every 24 hours” will limit the campaign so that even if the recipient completed the trigger multiple times within 24 hours, that recipient will only see the campaign once.

Limited for the entire range of the campaign – Stop the campaign for a particular recipient after a maximum number of total occurrences, for the entire date range of the campaign. You can combine a daily limit with a date-range limit to define campaigns that will only be fired a small number of times, for each recipient, for the entire span of the campaign.

Marketing Plan – Additional Details Now Available in Campaign List

The Campaign List view in the Marketing Plan now includes these additional fields: the number of campaign responders, the response rate, and the average campaign response metrics for the selected KPIs. The new fields can also be exported as a CSV file for additional analysis.

The exported CSV file now also includes the names of all templates included in each campaign.

Optimail Conditional Clauses for Transactional Sends

Transactional emails sent via Optimail can now also include content customization using conditional clauses, similar to scheduled Optimail campaigns. You can use conditional clauses to modify specific sections of the email template to match different customer types or behaviors, such as showing a different header image for loyal customers or including a different offer based on the customer’s purchase history.

Read more about using conditional clauses in the Optimove Academy.

New Integrated Execution Channels

Optimove is now integrated with the following additional execution channels:

Salesforce Marketing Cloud (formerly ExactTarget) MobilePush – Execute mobile push notification campaigns via the Salesforce Marketing Cloud mobile push channel. For details, see Optimove-Salesforce Marketing Cloud MobilePush Integration.
Braze for Email – In addition to the existing integration with Braze for the execution of push notification campaigns, Optimove is now also integrated with Braze for the execution of email campaigns.
Cheetah Digital – Execute email campaigns via the Cheetah Digital channel.

Support for Salesforce Marketing Cloud’s Content Builder

The Optimove-Salesforce Marketing Cloud Email (formerly, ExactTarget) integration now supports template management via the Content Builder tool. Because Salesforce announced the end of life of the Classic Content tool in January 2019, there is a content migration process that you need to perform by that time. For details about how to perform this transition, contact your CSM.