By creating personalized mobile messaging campaigns based on Optimove’s powerful Target Groups, you can customize the content of your mobile messages sent via Mobile using “Personalization Tags.” These tags allow you to create templates that change dynamically for each recipient.

For example, you can customize the message with the recipient’s first name, increasing opens and engagement.

Please note:

Currently, personalization tags can only be used in Web Push Notifications and Mobile Push Notifications. Personalization Tags for In-App Messages are coming soon.

Preparing to Use Mobile Personalization Tags

Once your CSM has set up your tags, you can use them in any mobile message.

To set up Customer Attributes as tags:

1. Go to the Settings section via the cog symbol in the bottom left corner

2. Click on the Attributes management area under Data Studio

3. Click the three dots on the Attribute you would like to use as a Personalization Tag. Please note that only published attributes can be set as Personalization Tags.

4. Check the “Use as personalization tag” checkbox and click the Update button to save your work.

Did you know?

You can also use real-time customer attributes to personalize your mobile push notification templates and show the most up-to-date live data on your customers. You can learn more about using real-time customer attributes here.

Personalizing Your Template

Once you’ve set up your tags, you can use them in your mobile marketing campaigns.

1. While editing a push notification template (this process applies to both mobile push and web push), click on Personalization within the template editor.

2. From here, select the Personalization Tag you’d like to add from the dropdown menu. You can also add Content or General tags, such as the Current Date.

3. At this point, you can add a default value for your Personalization Tag and select a Content Function to determine whether it should be upper, lower, or title case within the mobile message. Click Confirm to add the tag to your message.

4. When you add your Personalization Tag, it will be highlighted in the Template Editor and the Preview.

Syntax

You cannot check the data behind the personalization tag in the Preview. You can view the data behind your Customer Attributes in the Customer Explorer.

Customer Attributes Personalization Tags

{{user.CUSTOMER_ATTRIBUTE}}

For example, {{ user.EMAIL }}

General Personalization Tags

Including: CAMPAIGN_ID, ACTION_NAME, PROMO, TEMPLATE_ID, TEMPLATE_NAME

{{general.XYZ}}

For example, {{ general.TEMPLATE_NAME }}

Real-time Events Personalization Tags

{{event.event_key.parameter_Key}}

For example, {{ event.set_page_visit.customURL }}

Additional Notes

You cannot check the data behind the personalization tag in the Preview. You can view the data behind your Customer Attributes in the Customer Explorer.
Event tags are currently not supported in the tags module, but can be used as a simple syntax added directly to the editor.
For push notification templates, we support Personalization Tags in both the "Open URL" field and "JSON" fields,