By creating personalized web messaging campaigns based on Optimove’s powerful Target Groups, you can customize the content of your web inbox campaigns using “personalization tags.” These tags allow you to create templates that change dynamically for each individual recipient.
For example, you can customize the message with the recipient’s first name, which can increase opens and engagement.
Preparing to Use Personalization Tags
Once your CSM has set up your tags, you can use them in any web inbox campaign message.
To set up Customer Attributes as tags:
1. Go to the Settings section via the cog symbol in the bottom left corner
2. Click on the Attributes management area under Data Studio
3. Click the three dots on the Attribute you would like to use as a Personalization Tag. Please note that only published attributes can be set as personalization tags.
4. Check the “use as personalization tag” checkbox and click the Update button to save your work.
Personalizing Your Template
Once you’ve set up your tags, you can use them in your web inbox campaigns.
1. While editing a web inbox template, click on Personalization within the template editor.
2. From here, select the Personalization Tag you’d like to add from the dropdown menu. You can also add General or Content tags, like the current date.
3. At this point, you can add a default value for your Personalization Tag and select a Content Function to determine whether it should be in upper, lower, or title case within the web inbox notification. Click Confirm to add the tag to your message.
4. When you add your Personalization Tag, it will be highlighted in the Template Editor and the Preview.
Please note:
You cannot check the data behind the personalization tag in the Preview. You can view the data behind your Customer Attributes in the Customer Explorer.