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Bragg Gaming

Blair Matheson
  • Updated

Features Supported by Bragg

Our integration capabilities, supported by Omega, include:

  • Batch Data Processing – supports both casino and sports verticals.
  • Promotional Integration – Seamlessly incorporate promotional activities into your campaigns for Scheduled Campaigns, including both conditional and non-conditional flows.
  • Customer Attributes Update via API.
  • Consent Management.

Batch Data Integration

Data Delivery Method: Files, utilizing Optimove’s SFTP.

Integration Steps:

  1. SFTP Set Up & IPs Whitelisting: Optimove will whitelist Bragg’s IPs and create a dedicated SFTP environment. Please contact your project manager for credentials.
  2. Data Delivery & QA: Bragg will share historical data, which Optimove will pull to initiate the data QA phase.
  3. ETL Set Up: Bragg will automate the batch data process.

Once the data and ETL finalization milestone has been reached, the data will be ingested into Optimove for campaigns and segmentation. For the full details of the process and timelines, please reach out to your dedicated project manager.

Promo System Integration

Integrating Bragg Gaming with Optimove provides a powerful solution for managing promotions and customer data in a unified and efficient way. This integration supports both standard (non-conditional) and conditional execution, ensuring compliance and seamless bonus distribution.

Scheduled Campaigns – Standard (Non-Conditional) Execution

Scheduled campaigns using standard execution do not require pre-approval from Bragg’s system. These campaigns run automatically once scheduled in Optimove.

Integration Flow:

  • Campaign Configuration: Define and schedule the campaign in Optimove.
  • Customer Targeting: Optimove finalizes the eligible customer list internally.
  • Bonus Distribution: Bragg distributes bonuses to the targeted customers as per campaign rules.
  • Status Update: Use the Update Customer Promotion Status API to confirm delivery success per customer or in batches.

Scheduled Campaigns – Conditional Execution

Conditional Execution adds an approval layer between Optimove and Bragg Gaming before the campaign can be delivered, allowing Bragg’s promotion system to validate customer eligibility.

Integration Steps:

  1. Register Event Listener: Bragg registers an event listener (EventTypeID=5) to receive notifications about conditional scheduled campaigns.
  2. Campaign Ready Notification: Optimove notifies the listener with the campaign ID and ClearanceRequiredBy timestamp (the approval deadline).
  3. Retrieve Target Group: Bragg’s system retrieves eligible customers using the GetProcessedCampaignCustomers API.
  4. Customer Approval: Bragg reviews and approves eligible customers using the Update Customer Promotion Status API.
  5. Campaign Execution: At the ClearanceRequiredBy time, Optimove executes the campaign only for customers who were explicitly approved. Unapproved customers are excluded.

Customer Attributes API Integration

Bragg Gaming leverages Optimove’s Customer Attributes API to facilitate real-time updates and the creation of customer attributes, ensuring synchronized data for segmentation and campaign management.

Supported API Calls

  • getCustomerAttributes: Retrieves the current attributes associated with a customer.
  • addAttribute: Adds new attributes to track specific customer data.
  • updateAttribute: Updates existing attributes to reflect the most recent information.

Supported Attributes

Attribute Description Notes
IsOptinEmail Indicates if the customer has opted into receiving emails. N/A
IsOptinSMS Indicates if the customer has opted into receiving SMS. N/A
IsPlayerStatusActive Denotes whether the player’s account is currently active. N/A
IsOnBlockList

Indicates if the player's account is on a regulator imposed block list (example: national registry of persons excluded from gambling)

 N/A
IsPlayerSuspended Specifies if the player’s account is suspended. N/A
DoNotAllowBonus Prevents bonuses from being assigned to the player. N/A
IsCasinoProductBlocked Denotes if the casino product is blocked. Used in markets requiring product blocks.
IsLiveCasinoProductBlocked Denotes if the live casino product is blocked. Used in markets requiring product blocks.
IsSportsbookProductBlocked Denotes if the sportsbook product is blocked. Used in markets requiring product blocks.
IsPlayerFrozen Specifies if a player’s account is frozen. Applicable only in markets permitting freezing.
Please note: The real field name used for updates for IsOnBlockList is IS_BLOCKED.

Consent Management

Bragg Gaming supports consent management through the following methods:

  • Daily Batch Process: Managed via the IsOptinEmail field.
  • API Attribute Updates: For real-time synchronization of customer preferences.
  • Unsubscribe Management: Unsubscribe links are hosted by Bragg. An Unsubvalidation key is used as an attribute and personalized within the unsubscribe link in emails.

Getting Started with the Integration

To enable this workflow, you must create an API key with ADMIN permissions and provide it to Bragg Gaming. Once the API key is configured, promotions created on Bragg's platform will synchronize with Optimove for integrated campaign management.

Additional feature integrations are planned for future updates to further enhance your promotional campaigns.

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