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SoftSwiss

Blair Matheson
  • Updated

Unlock the full power of your customer data by integrating SoftSwiss, a leading iGaming software provider, with Optimove's Real-Time Customer Data Platform. This integration connects your batch and real-time data streams, enabling sophisticated personalization, automated campaign orchestration, and immediate customer engagement.

This guide provides setup instructions for each supported capability.

Integration Capabilities

The integration supports two primary capabilities:

  • Batch Data Integration: Securely transfers comprehensive customer and transactional data via SFTP for in-depth segmentation and analysis.
  • Real-Time Event Streaming: Instantly streams customer actions via Kafka to trigger real-time campaigns and marketing automation flows.
Please note: SoftSwiss does not currently support unique customer IDs or Global CIDs across multiple brands.

Batch Data Integration

The batch data integration allows SoftSwiss to deliver customer and transactional data files to Optimove using a secure SFTP connection. Once received, the data is validated and processed through our ETL to power rich segmentation, personalization, and campaign targeting.

Key Benefits:

  • Enables deep, data-driven campaign targeting and segmentation.
  • Automates file delivery, validation, and ingestion.
  • Supports scalable and repeatable data flows for consistent insights.

Data Delivery Method:

Files delivered via Optimove’s SFTP server.

Expected Schema:

Please refer to the detailed schema guide here: SoftSwiss Data Schema Document

Integration Steps

  1. Request SFTP Credentials
    • Action: Contact your Optimove Project Manager or Customer Success Manager (CSM).
    • Result: Optimove will create your secure SFTP location and provide you with the necessary access credentials.
  2. Automate Data Delivery & QA
    • Action (SoftSwiss): SoftSwiss will configure the automated delivery of the required data files to the SFTP location.
    • Action (Optimove): Optimove will retrieve the initial files and begin the data quality assurance (QA) process to ensure all data is correctly structured.
  3. Activate ETL
    • Action (Optimove): Once the data is validated, Optimove will complete the ETL setup.
    • Result: Your SoftSwiss data will be automatically ingested and made available within Optimove for segmentation and campaign use.

For detailed timelines, please consult your project manager.

Real-Time Streaming Integration

This integration enables customer events from SoftSwiss to flow into Optimove in real-time using Kafka. These events are immediately available for use in dynamic segmentation, analytics, and triggering real-time campaigns based on customer behavior.

Key Benefits:

  • Activate campaigns instantly based on user actions (e.g., registration, deposit).
  • Dynamically update customer profiles with the latest engagement data.
  • Improve targeting precision with live behavioral information.

How It Works:

SoftSwiss publishes real-time events to dedicated Kafka topics. Optimove listens to these topics, maps the incoming data to your Optimove site, and makes it immediately available.

Supported Events:

  • ootb_registration
  • ootb_login
  • ootb_deposit
  • ootb_deposit_cancellation
  • ootb_withdrawal
  • ootb_withdrawal_cancellation

Integration Steps

  1. Enable Kafka Topics

    Action: Ask your SoftSwiss account manager to enable the following Kafka topics for your brand(s):

    • es.{brand_name}.user
    • es.{brand_name}.user_session
    • es.{brand_name}.payment

  2. Provide Connection Details to Optimove

    Action: Share the following information with your Optimove onboarding contact:

    • Brand name(s) used in the Kafka topic names.
    • Confirmation that the topics are live and streaming data.
    • A list of Optimove's production IPs to be whitelisted by SoftSwiss (your Optimove contact will provide these IPs).
    • Kafka connection details:
      • Kafka Hostname
      • Broker.list
      • Port
      • A zip file containing any additional credentials required for connection.
  3. Optimove Configuration & Activation
    • Action (Optimove): Optimove will use the provided details to set up Kafka listeners, validate the event structures, and activate the real-time data ingestion.
    • Result: Live events from SoftSwiss will begin flowing into Optimove, ready for use in your marketing activities.

Key Considerations

  • Multi-Brand Support: If your operation includes multiple brands, ensure each brand's Kafka topic namespace is correctly configured (e.g., es.brand_one.user_session, es.brand_two.user_session). Communicate all brand names clearly to your Optimove contact.

Getting Started

To enable the SoftSwiss integration for your brand, please contact your Optimove Project Manager or CSM. They will guide you through the process and coordinate with all parties to ensure a smooth and successful setup.

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