Skip to main content

Target Group Selection to Minigames

Blair Matheson
  • Updated

By default, any player who reaches your Minigames (formerly Adact) campaign can play it. Target Group Selection lets you restrict a campaign to players who belong to one or more of your Optimove Target Groups, so only your intended audience — VIPs, a specific region, or a loyalty tier — can participate.

This guide will walk you through how to limit a Minigames campaign to specific Target Groups and how to customize the message shown to players who don't qualify.

Note: Leave the Target Group field empty to keep your campaign open to every player.

Prerequisite: Making Your Target Group Available

Selecting a Target Group in the dropdown doesn't automatically make it usable — behind the scenes, Minigames needs an active triggered campaign wrapping that Target Group before it can evaluate whether a CID belongs to it.

Note: If you already have an always-on triggered campaign built on the Target Group you want to use, you're done — skip the steps below.

If you don't have one yet, set up a dummy always-on triggered campaign:

  1. Create a trigger that won't actually fire — e.g. a page_visit event pointing at a URL that doesn't exist. 
    Full instructions: Managing Triggers

  2. Create a triggered campaign in Campaign Builder:

    • Target group & trigger: select the Target Group you want to use in Minigames, and the trigger from step 1. Any option (or none) works for "Measure increase in."
    • Scheduling: set Recurrence to Always On, repeat every 1 day, ending Never.
    • Execution details: pick any non-engaging channel (e.g. Other / Call Centre) so the campaign never actually sends anything. Remove the control group.

    Full instructions: Creating Event-Triggered Campaigns

Note: You can reuse the same dummy trigger across multiple always-on campaigns — one trigger can back several Target Groups you want available in Minigames (or Optimove Personalize).
Optimove's eligibility table refreshes daily. A customer added to (or removed from) a Target Group today may not be reflected in Minigames' CID check until the next refresh.

How to Restrict a Campaign to a Target Group

Step 1: Open your Publishing Settings

  1. Open your campaign and navigate to the Publishing → Publishing Settings tab.
  2. Locate the Optimove Target Group field. This is a searchable, multi-select field, pre-populated with every Target Group you have already created in Optimove.
  3. Select one or more Target Groups.

Screenshot 2026-07-27 at 12.31.01.png

Step 2: Customize the Error Message

Players who don't belong to the selected Target Group(s) see an error message instead of the game. You can edit this message.

  1. Navigate to Landing Page → Extras → Errors.
  2. Edit the message shown to players who don't qualify.

Screenshot 2026-07-27 at 12.32.35.png

How Target Group Selection Works

When a player arrives at the page where the minigame loads, their Customer ID (CID) is checked against the Target Group(s) you selected:

  • Match: the game loads normally.
  • No match: the player sees your error message instead of the game.

Related articles