By default, any player who reaches your Minigames (formerly Adact) campaign can play it. Target Group Selection lets you restrict a campaign to players who belong to one or more of your Optimove Target Groups, so only your intended audience — VIPs, a specific region, or a loyalty tier — can participate.

This guide will walk you through how to limit a Minigames campaign to specific Target Groups and how to customize the message shown to players who don't qualify.

How to Restrict a Campaign to a Target Group

Step 1: Open your Publishing Settings

1. Open your campaign and navigate to the Publishing → Publishing Settings tab.
2. Locate the Optimove Target Group field. This is a searchable, multi-select field, pre-populated with every Target Group you have already created in Optimove.
3. Select one or more Target Groups.

Step 2: Customize the Error Message

Players who don't belong to the selected Target Group(s) see an error message instead of the game. You can edit this message.

1. Navigate to Landing Page → Extras → Errors.
2. Edit the message shown to players who don't qualify.

How Target Group Selection Works

When a player arrives at the page where the minigame loads, their Customer ID (CID) is checked against the Target Group(s) you selected:

• Match: the game loads normally.
• No match: the player sees your error message instead of the game.