The partnership between White Hat Gaming and Optimove gives you the tools to enhance customer engagement and run more targeted campaigns. This integration connects your batch and real-time data streams, your promotion system, your web and mobile messaging channels, and your email consent status—so every part of your marketing operation draws on the same live picture of the customer.

This guide walks you through each supported integration and the concrete steps required to get it live.

Features Supported by the White Hat Gaming Integration

Our integration capabilities, supported by White Hat Gaming, include:

Batch Data Integration: Files via Optimove SFTP
Real-Time Integration: Server-side API and Web SDK events for EU PAM clients, and Segment for US PAM clients, to enable immediate customer interactions
Promotion System Integration: Seamless synchronization of promotions for both scheduled and real-time campaigns
Web Channel Integration: Engage customers via web pop-ups and web inbox messages.
Mobile Channel Integration: Engage customers via mobile push notifications, in-app messages, and mobile inbox
Consent Data Management (Email): Keeps Email consent status in sync with your platform via API

Batch Data Integration

Seamlessly transfer customer and transactional data to fuel data-driven campaigns and segmentation.

Key Benefits:

Ensures accurate data for optimized campaign targeting
Automates data ingestion and quality assurance

Data Delivery Method:

Files via Optimove's SFTP server.

Integration Steps

SFTP Setup: Optimove provides a dedicated SFTP environment for secure file uploads. Contact your project manager to set this up.
Data Delivery & QA: White Hat Gaming uploads data files to the provided SFTP location. Optimove retrieves the data and begins the quality assurance phase.
ETL Setup: White Hat Gaming automates the batch data process. Once finalized, data is ingested into Optimove for campaigns and segmentation.

Real-Time Integration

Optimove's real-time behavioral tracking solution enhances your marketing campaigns by responding to customer actions as they happen. White Hat Gaming operates separate Player Account Management (PAM) environments for its EU and US operators, in line with each region's regulatory requirements. Most integration points are consistent across both environments, with one key difference: how real-time data is delivered to Optimove.

Key Capabilities:

Real-Time Campaigns: Based on live events like logins or transactions.
Real-Time Attribute Updates: Reflecting the latest customer activity or status.
Web and App Activity Tracking: For richer segmentation.

EU PAM — Delivery Method:

Server-side API and Web SDK events.

Integration Steps — EU PAM

Connection Details: Optimove provides the connection details needed—server-side endpoint, Tenant ID, and Tenant Token.
Production Implementation: Grant White Hat Gaming access to your site to configure the necessary settings for production implementation.
Test & Deploy: Run test campaigns, then move to targeting live users.

US PAM — Delivery Method:

Segment.

Integration Steps — US PAM (via Segment)

Segment Connection Setup: White Hat Gaming configures a Segment source to send customer event data and connects it to Optimove as a destination. Contact your project manager to coordinate the connection details.
Event & Field Mapping: Align with your Optimove Customer Success or Solutions Engineer to map the relevant Segment events and fields to Optimove's schema.
Test & Deploy: Run test campaigns, then move to targeting live users.

For full process details and timelines, contact your dedicated Project Manager or CSM.

Promotion System Integration

Integrating your external promotion or bonus system with Optimove allows seamless execution of marketing campaigns — campaigns can automatically trigger promotional grants, scheduled or real-time.

Key Capabilities:

Scheduled Campaign Support: Automatically deliver promotions to your target segments at scheduled times
Real-Time Campaign Support: Push promotions instantly when customers meet defined triggers via Optimove's streaming data engine
Promotion Synchronization: Add, update, delete, and fetch valid promo codes via API

Integration Steps

API Key Setup: Request integration setup from your White Hat Gaming point of contact and provide them with an API key
Consult your Optimove Customer Solutions Engineer for use-case support if needed
Once White Hat Gaming confirms the integration is complete, begin testing

Web Channel Integration (formerly OptiWeb)

Optimove's toolkit for personalized browser-based engagement via web pop-ups and web inbox messages.

Key Capabilities:

Permission-friendly overlays that boost opt-in rates
Personalized messaging driven by on-site behavior
Rich media and brand-consistent templates

Integration Steps

Provide your Tenant Token and Tenant ID to your White Hat Gaming contact.
Test campaigns, then deploy to production

Mobile Channel Integration (formerly OptiMobile)

Optimove's toolkit for personalized in-app mobile engagement: push notifications, in-app messages, and mobile inbox.

Key Capabilities:

Permission-friendly overlays that boost opt-in rates
Personalized messaging driven by in-app behavior
Rich media and brand-consistent templates

Integration Steps

Provide your Mobile SDK credentials to your White Hat Gaming contact.
Test campaigns, then deploy to production

Consent Data Management (Email)

If you are using Email and have a platform where users can opt in or opt out of communications, White Hat Gaming can seamlessly update Email's consent management system using the Optimove API. This integration ensures that user consent preferences are always accurately updated.

API Updates:

White Hat Gaming uses Optimove's API to update users with their subscription status for the Email channel once the consent changes appear on their side.

Integration Steps

API Key Setup: Create an API key with Admin access and share it with White Hat Gaming.
Brand IDs: Ask your CSM to provide a list of Brand IDs to be used for the integration.

For setup details, contact your dedicated Project Manager or CSM.

Ready to unlock powerful marketing insights? Reach out to your contacts at White Hat Gaming or Optimove to get started maximizing these features for your business.