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Deep Links Overview

Heather
  • Updated

Please note: 

To unlock this capability, you will need to have added Deferred Deep Linking to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more. 

 

 
Deep Linking lets you intelligently use other marketing and communication channels such as email, SMS, or social media to target your users and direct them to relevant content or offers within your app. For example, send an SMS saying their order is out for delivery with a link to track the delivery in your app. Or, to send an email campaign with a time-limited special offer with a link to the product in your app. 
 

What is a Deferred Deep Link?

The difference between a Deferred Deep Link and a regular deep link is that it handles the scenario where your user opens the link on a device that does not have your app installed. For example, if they open your email on their laptop, no problem - they will be redirected to your web store. Or if they don't have your app installed when they open your SMS, no problem - they will be redirected to the App Store to download your app. Then when they open your app, they can be taken straight to the page to track their delivery. Thus, deferred deep links are a great way to promote and acquire new users for your app. 

 

Learn more about configuring deep links here. 

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