Please note:

To unlock these capabilities, you will need to have added OptiMobile channels to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more.

Mobile Push Notifications

Mobile push notifications are an effective way to keep users engaged with an app. With OptiMobile, you can schedule push notification marketing campaigns or send push notifications automatically in response to events.

Once enabled and configured, you will be able to send unlimited push notifications to installations of your app on iOS and Android devices, via the Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM). Read more about setting up Mobile Push Notifications here.

In-App Messages

In-App Messaging allows you to deliver rich, personalized content to users whilst they are in the app. Use in-app messaging to boost conversion through the onboarding journey, highlight special offers, ask users to rate your app, subscribe to receive push notifications, and much more. Find out how to create an In-App Message template here.

In-App Inbox

Optimove’s Inbox feature lets you store rich media messages in a mobile app inbox based on the specific personalized behavior of app users. So, when a user triggers an event within the app, rather than presenting a message within the app itself, you can instead add a message to their inbox. Think of it as a reward offered for a future discount triggered by an earlier purchase in the app. Learn more about creating In-App Inbox messages here.

Deferred Deep Linking

Deferred Deep Linking lets you safely use other marketing and communication channels such as email, SMS, or social channels to target your users and direct them to relevant content or offers within your app. For example, send an SMS saying their order is out for delivery with a link to track the delivery in your app. Or, to send an email campaign with a time-limited special offer with a link to the product in your app. You could even use a deferred deep link to get customers to download your loyalty program app by scanning a QR Code when they are paying for their coffee!

The difference between a Deferred Deep Link and a regular deep link is that it handles the scenario where your user opens the link on a device that does not have your app installed. For example, if they open your email on their laptop, no problem - they will be redirected to your web store. Or if they don't have your app installed when they open your SMS, no problem - they will be redirected to the App Store to download your app. Then when they open your app, they can be taken straight to the page to track their delivery. Thus, deferred deep links are a great way to promote and acquire new users for your app.

Location Targeting

Location Targeting is a way for marketers to target their customers based on their physical location. It is very effective for mobile marketers, with many use cases for real-time marketing campaigns.

At Optimove, you can use Location Targeting to improve your Target Group segmentation and to trigger real-time messages to increase footfall in your physical locations. You can use Geofences, Beacons, or both, to collect customer data and trigger real-time marketing campaigns.

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Other Available Channels