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Dynamic CTA

Heather
  • Updated

Please note: 

To unlock this capability, you will need to have added DynamicMail to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more. 

 

 

The Dynamic CTA component increases engagement using an automated, animated effect that grabs readers' attention and makes your emails stand out from the crowd. The chosen effect can be used to enhance a call-to-action button.
This component is supported by all major email clients and Apple, Google, and Outlook calendar. A static image will be displayed for some versions of Outlook. 
Settings Configuration
 
To set up the Dynamic CTA component:
  • Go to "Create Component".
  • Choose “Dynamic CTA”.
  • Give your newly-created component a unique name.
  • Fill out the rest of the details, including:
    • Responsiveness type
      Choose "fluid" to stretch the component to fit the width of the screen, or "fixed" to maintain the specified width of the component in all devices.
    • Image
      Images can be used once uploaded to the File Manager (from your computer or a URL).
    • Click-through URL (optional)
    • Animation effect
      The default effect is a shimmering light effect, which can be changed using the "Animation" dropdown.
  • Click on the "Update Preview" button to update the content in the preview section.
  • Click  “Generate Code” to generate the embed code.
  • Input your email address under “Email Test” to send yourself an email with the component.

 

Common Use Cases

Use this component to increase the effectiveness and prominence of a CTA button in your emails.

Custom Development

In addition, the following use cases can be supported with the help of Custom Development by our team:
 

Custom Dynamic Effect

If you have a special effect in mind that would loop seamlessly, please reach out to the DynamicMail team and we will apply this effect to your CTA.
 

Recommendations

  • By default, Outlook desktop does not display animation, and as a result, Outlook desktop users can't can't see the effect. Regardless, the Dynamic CTA button should appear as a static image and look good. The Optimove DynamicMail team can help you to create conditional code to replace images in Outlook applications only.
  • We recommend using images smaller than 400 pixels in width for all special effects components. This will ensure images remain sharp across devices.
Fallback Behavior
 
A static image will be displayed (this is only the case for some versions of Outlook). 

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