Acquisition FV (orange series) is the predicted future value of all new customers expected to be acquired during the coming year if your acquisition activity continues at its current rate. As displayed on the Optimove Dashboard, the prediction is based on the customer acquisition rate over the last six periods multiplied by the predicted future value of an average new customer.
Read more about this topic in our blog post, Existing Customers versus New Customers: What’s Your Ideal Future Revenue Balance?
