Hey,

The end of the year is an amazing time. Not only do we get a break to be with family and friends through the holidays, but we also get a chance to evaluate what we did in the past year.

We opened this year introducing you to the Visual Stream Builder (VSB) and saw how it took off in usage.

The VSB is our answer to the question of “how would a ‘journey builder’ look in Optimove?”

A visual builder that helps you avoid the journeys from hell, where you need to think of every permutation and split, and for which when a colleague needs to update it, understanding what is going on becomes mission impossible.

So, we created the VSB to be ruled by Optimove’s overarching prioritization and exclusion mechanism (manual or AI-based). A place where you can create tens of short few-step Streams (journeys) while allowing Optimove’s orchestration engine to seamlessly move customers between them.

As you look back at 2021, I would like you to revisit your use of the VSB and avoid creating the monolith you, your colleagues, and your customers one day will come to regret.

At Optimove we are planning to continue investing significantly to make Streams and the VSB even better, so you should expect to see a slew of updates in the coming weeks and months.

I’d also like to take the opportunity and invite all of our real-time clients to use the triggered capabilities within the VSB to create Real-time or Hybrid Streams, as these are now in Open Beta.

Cheers,

Shai Frank, VP of Product

Your familiar interface…

Although (I hope) in most cases you prefer to create standalone campaigns that are prioritized via Optimove’s Self-Optimizing Journeys, sometimes using a visual aid to connect a few campaigns is needed. In those cases, Optimove’s Visual Stream Builder (VSB) is exactly the place to go.

Within the VSB you will discover a familiar drag-and-drop canvas where you can easily connect between multichannel campaigns to create a predetermined path for your customers. Don’t worry, the VSB comes with all our smart capabilities such as Test/Control, A/B/n tests, and Self-Optimizing Campaigns.

For more on the VSB and its components visit this Academy article.

…With superior orchestration

Since your customers are changing every minute, hour, and day, we have created the Visual Stream Builder (VSB) to be able to react to those changes. While in traditional journey builders, you must think about every possible split and change in behavior, our VSB allows you to create tens of hyper-short Streams with Optimove taking care of ensuring customers are always on the right one.

This is because, Streams adhere to Optimove’s global prioritization and exclusion rules, be they manually set or AI-based. If a customer’s behavior changes causing them to meet the criteria of a higher prioritized campaign and stream, they will automatically be moved to that campaign and stream. Saving you manual work and constant headaches.

That’s why in Streams, short wins

When using the Visual Stream Builder, keep one rule in mind: short is better. The longer your Stream, the tighter the shackles you will have around your customer journeys. It will become more and more difficult to understand how it is performing, to continuously update it as time passes, and to react effectively to changes in customer behaviors.

For example, instead of creating a 10-day welcome stream that caters to all different product purchases or games played by having a conditional split for each. Consider creating multiple 3-day streams: one for the immediate actions post-conversion, and then separate ones for each product/game a customer can interact with.

This will not only make it easier to manage moving forward but also allow you to maximize the impact of your streams and campaigns.

For examples of Streams, check out our Academy article on the subject.

> From our blog

Testing prioritization approaches with Streams

Earlier this year, Funstage put its prioritization strategies to the test using Streams. You can read about how they saw a 17% lift in results from AI-based orchestration in this blog.

> From our Academy

Streams FAQ

Still have questions unanswered regarding Streams? A great place to start is our FAQ article on the subject.