Glossary
- OptiGenie
- Action
- Activity
- Acquisition FV (Future Value)
- Always-Exclude Target Groups
- Campaign Duration
- Channel Metrics
- Churn Factor
- Cluster
- Cohort
- Complex Expression
- Conversion Rate
- Customer 360
- Exclude Criteria
- Future Value
- "Increase In" Estimation
- Lead Time
- Lifecycle Stages
- Lifetime Value
- Live Customers
- Longevity
- Micro-segment
- Migration Explorer
- Most Effective Channel
- AI Insights Agent (formerly Optibot)
- Past Value
- Random Customer Percentage
- Random Customer Slice
- Reactivation Rate
- Response Rate