2022 was a big year for Optimove.

 

In March ’22 we acquired Kumulos, and soon after we launched OptiMobile, a mobile marketing platform that allows you to deliver mobile push notifications and in-app messages, with geofencing and beacon technology, as well as deferred deep linking.

 

In July ‘22 we acquired Graphyte, a real-time content personalization platform that enables brands to deliver real-time AI-powered content recommendations to their customers across any channel and touchpoint.

 

 

Read on for a deep dive dedicated to SMS, and if you are interested in adding Text Messaging to your arsenal, just hit reply.

 

 

Best,

Shai Frank, VP Product

 

 

SMS messages have an impressive 98% open rate and 95% of them are read within 2 minutes. Additionally, 54% of consumers prefer to receive promotions via SMS. This makes SMS a highly effective marketing channel.

 

SMS is marketers’ best friend, not just because of the high engagement stats, but also because you can write a personalized text message in a matter of minutes, even during the halftime of a football match, and deliver them instantly.

 

We also know that SMS is a relatively expensive CRM marketing channel, as you pay a few cents for every message you send. This is why choosing the right audience to send the right message to, at the right time, is even more critical with these campaigns.

 

In the next sections, we'll review some hyper-segmentation ideas to get your creative juices flowing.

 

 

Reactivating churned customers is cheaper and easier than acquiring new ones – the fact that they have already converted and that you have rich historical data about them makes their potential future lifetime value double that of New customers.

 

Since churned customers are less likely to open emails (they might even have opted-out at some point), sending them promotions through SMS is a good way to make sure they receive your message.

 

Pro Tip: We recently launched a new predictive model, reactivation rate, that allows you to allocate your promotional budget according to the likelihood of the customers to reactivate. I highly encourage you to leverage it in your reactivation campaigns.

 

 

Customers who are showing signs of churn are the ones you should treat with dedicated care. Especially if they are top spenders. With 98% Open Rate, SMS is the best way to ensure they receive their special offers that will get them back on track.

 

One more Pro Tip 😃: since we released our new Risk of Churn model, we see that brands who utilize it reduced churn at a double rate than the ones who don’t. So, in case you haven’t already – I strongly encourage you to add this predictive model as a condition to your target groups.

 

 

Having SMS natively integrated within the Optimove platform, means that you can incorporate SMS as part of your multi-channel campaigns, autonomously optimize campaigns using SOC, and measure the incremental impact of each and every SMS campaign, based upon business KPIs and justify the cost.

 

If you are new to SMS and would like to hear more about how to get started, we’ve got you! Just get in touch with your Customer Success Manager.

 

Gain exclusive insights on how your brand performs against the industry.

 

Did you know that the number of items purchased in a shopper's first order indicates their future customer behavior? Here’s how to gain actionable insights into your customers’ initial interactions with your brand and turn them into loyal shoppers.