Hi,

 

Back in July, we announced the acquisition of Graphyte, a real-time content personalization platform that enables brands to deliver AI-powered recommendations to their customers across any channel and touchpoint. 

 

This acquisition aimed to help you deliver end-to-end personalized experiences, not only through marketing channels, but also via digital platforms such as your website and mobile app.

 

Fast forward seven months later, we are extremely excited to introduce Opti-X: Optimove’s Digital Experience Platform. 

 

In this magazine, I’d like to share with you why we think personalization doesn’t end with personalized marketing campaigns (emails, SMS, push, etc.), but rather how it needs to expand to web and app personalization.

 

 

Best, 

Shai Frank, VP Product 

 

 

 

I reckon the next statement won’t be too much of a surprise – consumer attention spans are getting shorter, to the point that research found that the average attention span is just 8 seconds. 

 

This means that when a customer lands on your website or app, if they don’t see relevant content or products, they will just turn around and leave. When you consider the amount of effort (and money) you put into driving those customers to your website, creating a great experience for them becomes critical.

 

This is where personalized websites and apps come into play.  

 

 

Netflix, Amazon or TikTok – what do they all have in common? They nailed personalization. 

 

How? Netflix Recommendation system is composed of multiple advanced machine-learning models that estimate the likelihood of you watching a particular title from their catalog. This is based on a number of factors, such as your previously watched titles, other members with similar tastes and your engagement metrics (time of the day, session length etc.).

 

This way, they can recommend you very specific genres like: “Alien Sci-Fi based on Books.”

 

Now, think about your product or game inventory and imagine you could surface personalized recommendations to your customers, just as Netflix does. Sounds like a dream, right?

 

Like Netflix, Opti-X serves personalized recommendations for individual customers (and even anonymous visitors) based on their past interactions, similar customers, trending items, and more.

 

This is done by simply configuring out-of-the-box recommendation “widgets” and adding them to your website, with minimal effort from your development team. Alternatively, Opti-X can provide you with real-time recommendation data that your dev team can use in cases you need full control over the look and feel of your front-end. 

 

The combination of Opti-X with Optimove provides a few key benefits: 

 

1. Offer different types of personalized content to different customer target groups – For example, VIPs will be served recommendations based on their past interactions, while New customers are served with Trending items. 

 

2. Leverage Optimove’s rich historical, behavioral and predictive data as additional context to the Opti-X models, beyond just real-time web & app activity, so the models can yield even better personalized recommendations. 

 

3. Enrich Optimove’s customer profile with attributes for product preferences calculated by Opti-X – Think of a target group of customers who are “recently reactivated players with a strong interest in Tennis”. 

 

4. Create symmetric multi-channel experience, by adding Opti-X recommendations to messages sent through additional marketing channels, such as OptiMail and OptiMobile. When customers go to your website or app, they will be served with the same recommendations they received via email.  

 

Interested in learning more on how you can leverage Opti-X for maximizing personalization? Get in touch with your Customer Success Manager. 

 

A Digital Experience Platform gives brands the power to deliver personalized experiences that drive engagement and customer loyalty forever.