Hi, 

AI is more than just marketing buzz – it’s a gamechanger for your CRM Marketing efforts. Competition is rising and customer loyalty is at an all-time low, meaning your workload is most likely overflowing to tackle this. But with the right tools, achieving true personalization is a lot less daunting.

That’s why AI has sat at the core of Optimove from the very beginning, unlocking new opportunities that level up your personalization efforts, improve productivity, and maximize customer loyalty. From the inception of Optibot back in 2016 to the recent launch of our AI Copy Assistant, and everything in between, AI has always been our focal point. And we continue to build on this evolution.

In this edition of our Product Magazine, I will focus on the next generation of Optimove’s AI capabilities. With AI Insights, AI Creation, and AI Orchestration, every capability comes together to assist you at each step of your CRM Marketing workflow.

I’m excited to show you what the future has in store!

P.S If you’re coming to Connect, this is just the beginning – so get ready for even more exclusive AI announcements. 

Cheers,  

Shai Frank, SVP Product 

AI Insights: Unlock the Power of Your Data

First things first, make the most of your CDP. There’s a world of insights to uncover on your customers and campaigns – so many that they may be hard to find and implement. This is where Optimove’s AI Insights come into play.

Starting with AI Customer Insights, using our Predictive Models you can deliver effective messages at every step of the customer lifecycle. On the flip side if you’re focusing on campaigns, you can access AI Campaign Insights with contextual Optibot recommendations directly in Mission Control for instant analysis and optimization.

And now we’re working on adding Generative AI capabilities into the mix. With all of Optimove’s data visualizations and reports on your customers and campaigns, wouldn’t it be nice to have an AI assistant that pulls out insights for you? Without running your own analyses, Optimove AI Insights will be able to generate key findings, whether that’s to influence your future strategy or deliver some insights to management.  

AI Creation: Build Impactful Campaigns

Once you have your insights, our AI Creation tools can help you create more impactful marketing campaigns with minimal effort. So where can you find this in Optimove?

Firstly, our AI Copy Assistant can generate engaging messages as well as translate, proofread, and spell-check campaign content directly in our template editor. Or if you really want to take your campaigns to the next level, you can leverage Opti-X AI Product Recommendations to curate content for each individual customer with models including Similar Items, Trending Near You, and Recently Purchased to drive engagement.

But let’s take it back a step. To create your campaigns, you need to start with the customer. Who are you targeting? Why are you targeting them? What is the best way to segment these customers? If you’ve ever sat there looking at all your data not knowing where to even begin, get excited because those days are over. 

Soon we will be releasing AI Target Group Discovery, which will uncover the most impactful ways to segment your customers. By analyzing customer behavior for you, Optimove’s AI is able to identify the customers that are most likely to increase your chosen KPIs. The output: creating your next best target group in just a few clicks so you can deliver campaigns that are set up for success.  

AI Orchestration: Deliver the Optimal Campaign

The final step is to orchestrate all these communications in the optimal way to ensure all your work is driving the best possible results.

The key is using our AI smart orchestration engine at every step of the decisioning process – it’s why Gartner ranked us #1 in Journey Orchestration after all (shh! This isn’t public yet 😉). But you already know all about Self-Optimizing Journeys, Self-Optimizing Campaigns and Control Group Optimization. So, what’s in the pipeline you ask?

Our next endeavor is to help you deliver your campaigns at the perfect time for each individual customer with Send Time Optimization. Rather than sending campaigns that get lost in your customers’ inbox or, worse, lead them to unsubscribe, Optimove’s AI will determine the optimal time to send a campaign based on a customer’s likelihood to engage.

Now we have one more orchestration announcement up our sleeve, but we won’t give too much away! You’ll have to meet us at Connect to get the inside scoop 😊. So register now! 

From our blog

AI See What You Did There: Next-Gen Marketing Attribution Models 

AI-powered multitouch attribution can help you optimize campaigns, allocate resources effectively, and drive revenue growth. Learn how in our guide to effective marketing attribution.