Hi,

The temperatures are rising, and the days are getting longer; this means the season is here again—summer sales. Your customers’ inbox hosts a growing number of promotional messages, patiently waiting to meet them.

How did your customers get these messages? Should they get the promotion via email or push? What is the best time for them to get it? And should they enjoy the birthday promotion or the reactivation one? These are different chapters of the same story. But today, we want to focus on the promotion itself, which can hold a lot of meaning in and of itself.

A “broken” promo code that doesn’t work, or a bonus sent to a self-excluded customer can lead to a loyalty crisis, even if it was sent at the right time, via the right channel, with the right message.

This month, we focus on how you can avoid this misstep directly from within Optimove. So, don’t miss an opportunity to deliver the best experience for your customers, even if it’s just a promo code.

Cheers,

Shai Frank, SVP Product

Sending promotions in a smooth manner

Promotions have a special allure when they coincide with buying desires. But imagine your loyal customer discovering a non-working coupon code at checkout—Oops. This type of broken journey can take a toll on your relationship with the customer, making future promo codes less exciting and possibly charged with some trust issues.

To guarantee your customers only receive promotions that have been activated and granted to them, Optimove arms you with Conditional Execution.

When building your campaign, under the Execution Detail section, you will find the Conditional Execution toggle. By switching it on, Optimove will ensure that your campaign is sent only to customers for whom the promotion was already activated in your integrated promo/bonus system.

Take your customer experience another step forward with Conditional Campaign Execution.

Bonuses and promotions, in a compliant way

Sending bonuses and promo codes can go beyond customer experience as we know it. What if we send a working bonus code to customers (or players, in this case) that have asked to exclude themselves from online gaming activities? A massive Oops.

Some local regulators around the world offer self-exclusion schemes to allow players to make a single request to self-exclude from multiple sources. A good example is the UK Gambling Commission’s Free multi-operator and national self-exclusion schemes.

Using the same Conditional Execution capability, you can scrub the campaign’s target group against a list of self-excluded players. This will ensure you operate in a compliant way according to the local regulator by only targeting those who are not on the self-excluded list.

Stop the leaky bucket of promo codes

Providing promo codes can be a great way to create buzz and increase brand awareness. BlackFriday10, SUMMERSALE, or BACK2SCHOOL. Sometimes a general promo code is the way to go.

And sometimes, it’s just not. General promo codes can be transferred easily (we all love discounts) and can make it challenging to manage marketing budgets. In addition, the promo code itself is another opportunity to start with the customer and provide a personalized code that works only once.

Optimove’s Unique Promo Codes capability is the solution for personalized and manageable promo codes. And with a few exciting enhancements coming your way in 2023 – sending promo codes is going to get even more personal.

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