Hi,

Our recent survey of senior-level marketing executives revealed that the greatest percent of respondents (28% combined) believe that shifting resources towards retention and increasing CLTV will deliver the highest impact and growth to their companies.

It also found that 53% plan to increase their investment in multichannel marketing orchestration this year.

But you are an Optimove user. You already know this and do this. And we are committed to helping you make the most of those investments.

That is why we built our Customer-Led Marketing Platform to help you start marketing from your customers and not a product or campaign.

It is also why we launched OptiText back in January and why we continue to heavily invest in its development.

So without further ado, I’m excited to announce the release of Short Links and Clicks Metrics for OptiText.

Cheers,
Shai Frank, SVP Product

(P.S. Our premier user conference is back, and yes, there will be a session on SMS Marketing)

What are short links?

Short links for SMS are URLs that have been shortened using a link-shortening service (e.g., Bit.ly) to be used in SMS communications, in order to reduce the link’s character count. For example, instead of a link such as www.lovelyfashion.com/mens-shoes/winter?type=832, the link shortener will generate opti.net/k7Hjd.

Short links are also used when you have a high volume of unique links in order to track user engagement metrics, like who has clicked on your message and which campaign or initiative is the source of your conversions.

Getting more out of your SMS analytics

Short links don’t only save you costly message characters, look better, and are more enticing to click on, they also allow for deeper analytics to be extracted from the SMS message.

In order to know whether customers click on links in your messages, and track which customer clicked which link, each link has to be appended with a unique tracking ID per customer. After the customer clicks the link in your message, they are first redirected to a page that captures that ID, and then immediately redirected again to the original link’s destination. This is exactly how click tracking in email works as well, and now the Optimove link shortener does the same thing for OptiText SMS messages.

But unlike email, there is no way of tracking SMS message opens. So, while incremental uplift tells you how impactful your SMS campaign (or any other for that matter) was, Click tracking helps you analyze your customer engagement with SMS campaigns. This is why we are releasing OptiText Click Metrics.

Making SMS easier

Now that you have improved customer experience and engagement tracking, we don’t want to stop. We want to make sure you also have the easiest path forward to launching personalized SMS campaigns that increase customer loyalty.

With this in mind, in the next few months, we will release three new SMS provider integrations in addition to the existing one with Sinch. Soon, you’ll be able to choose which SMS provider makes the most sense for your business, region, and plans.

Optimove Connect is Back!

Our premier user conference returns this October with two days packed with case studies, strategic insights, product deep dives, and tons of networking opportunities.
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From our Blog

Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing

Scheduled SMS campaigns deliver consistency and reach, keeping your brand top of mind. Triggered campaigns add personalization and timeliness, engaging customers on an individual level. But it's only by adopting a combined strategy that you’ll start to see the results you’re looking for - elevated customer loyalty, increased conversions, and a far healthier ROI. Here’s how to get started.