Hi, 

  

Since ChatGPT came into my life, it has been my go-to resource for many activities. From preparing meeting agendas with my product team, to planning my summer holiday trip, and all the way to pulling pranks on my kids 😊

 

This is why I’m very excited to share that starting next week we are rolling out a GPT-powered AI copy assistant within the OptiMail template editor, allowing you to create copy for your email marketing campaigns, as well as translate and proofread your content.

 

In this edition of the Product Magazine, I would like to show you how to utilize this new capability to improve your productivity, as well as share some of our plans around building Generative AI solutions across different areas of the Optimove product suite.

 

And yes, I did use ChatGPT to help write this magazine edition 😊.

 

 

Cheers,  

Shai Frank, VP Product  

 

 

As mentioned above, very soon, you will be able to leverage Open AI’s GPT model directly from the OptiMail template editor. This means that our AI assistant will draft content based on your prompts so you can quickly generate engaging copy for your OptiMail campaigns.

 

Incorporating AI into your workflow will not only save you time and effort, but will also make you even more creative with new content ideas.

 

For example, let’s say I’m a sports betting brand. I asked our AI-copy assistant to write a short paragraph for customers who made a single deposit and offered a 10% deposit bonus.

 

This is what I got:

 

 

 

Nice, isn’t it?

 

 

Enabling you to enter plain text and get content from your email campaigns is just the first step. With Generative AI, we are planning to help you with more complicated tasks.

 

One area we're looking at is the automatic generation of insights from various reports and dashboards – sometimes it is not very easy to derive conclusions from charts. For example, a Cohort Analysis could be very insightful, but it may require a few minutes of careful examination in order to come up with the bottom line.

 

Now imagine you're looking at a chart and there's a one-line at the top that explains the main takeaway. Instead of you having to analyze the chart and invest the necessary time and effort, the platform will generate these insights for you!

 

We are hard at work exploring multiple directions for incorporating Generative AI into Optimove, so stay tuned for more news in that area. And, if you have any ideas I would love to hear them. Reply back and let me know!

 

 

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