Data Connections
Rolling out through April and May, the new Data Connections feature enables marketers to pull real-time content from external data sources directly into their campaign templates. This means no more juggling multiple versions—just one dynamic template that stays fresh, personalized, and always up to date.
Use Data Connections to:
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Fetch live content just before sending a campaign
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Seamlessly personalize messages using real-time data
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Integrate AI-powered product recommendations (via Opti-X) in non-image formats
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Power campaigns across OptiMail, OptiMobile Push, OptiText, Web Push, and Smart Banners
Smart Campaigns Use Cases for Opti-X
To help you get the most out of Opti-X, we’ve added a new set of Smart Campaign use case articles to the Academy for the Sports and Gaming verticals.
These guides walk you through leveraging Opti-X’s real-time decision-making engine and personalized content delivery to drive measurable impact across key player journeys. Whether you're aiming to boost engagement on match day or re-engage lapsed bettors, these use cases are designed to inspire and accelerate activation.
Sports Use Cases
From pre-match buzz to real-time alerts and historical insights, the Sports collection covers a wide range of personalized campaign triggers:
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Bet of the Day – Highlight top bets tailored to each user.
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In-Play Event Alerts – Trigger engagement during live matches.
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Pre-Match Alerts – Based on favorite Team, Market, Type, or Similar Users.
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Prior Win (Horse Racing & Team) – Re-engage users after a win using historical outcomes.
Gaming Use Cases
Drive consistent engagement and boost player value with dynamic, data-driven content:
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Least Active Day – Re-engage users on their lowest activity day.
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Simple Gaming Recommendations – Deliver straightforward, effective suggestions.
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General Gaming Recommendations – Broader recommendations based on user behavior patterns.
Each article includes setup guidance, suggested audience logic, and recommended Optimove channels (like Smart Banners or Web Push), helping you launch campaigns faster and with more confidence.
Explore them now in the Academy and take your personalization to the next level.