Automatically Optimize Emails with Subject Line Testing (Beta)
We’re excited to introduce Subject Line Testing, the first feature powered by our new Content Decisioning engine. This new capability automatically tests up to four subject line variants in any recurring OptiMail campaign, learns from performance, and rebalances distribution—driving measurable uplift in opens and clicks with no extra work.
Key benefits for you:
- Effortless Setup: Test up to four subject line variations within a single email template, with no complex A/B test configuration needed.
- Continuous Optimization: The feature automatically shifts distribution toward the leading variants on a daily basis, maximizing your campaign performance over time.
- Clear Performance Insights: Track results and measurable uplift directly within Mission Control.
This feature is currently in beta for recurring OptiMail campaigns. If you're interested in participating, please contact your Customer Success Manager.
DynamicMail Gets a Weather-Powered Upgrade and a Fresh New Look
We’ve rolled out a new enhancement to DynamicMail, including an updated weather component and a refreshed brand look.
Weather Component Enhancement
You can now use weather-based creatives in your DynamicMail campaigns. The component dynamically displays the appropriate image or call-to-action based on each recipient’s Zipcode/Postal Code (for the US, UK, and Canada). For example, you can automatically show an umbrella sale to a customer in a rainy city and beachwear to a customer in a sunny one.
A Fresh Makeover
DynamicMail has also been rebranded with updated colors and fonts to match our refreshed visual identity for a sleeker, more modern experience.
Secure Your Gamified Campaigns with Data Connections
We've released a new feature that lets you use Data Connections to generate unique, secure links for each customer in your gamified campaigns. This ensures that only eligible customers can access and participate, preventing link sharing and abuse while creating a more exclusive experience.