Discover New Customer Segments with Target Group Discovery
We're excited to announce the full release of Target Group Discovery to all onboarded clients. This powerful feature helps you uncover new, untapped customer segments to target with your campaigns. In the last 6 months alone, our clients have already created 165 new segments, driving significant engagement and ROI.
Key benefits for you:
- Uncover Hidden Opportunities: Identify and target new customer groups you may have previously missed.
- Data-Driven Insights: Leverage your data to create highly specific and effective customer segments.
- Effortless Segmentation: Enjoy a user-friendly interface that makes segment discovery a breeze.
Understand Your Models Better with Attribute Impact
We're rolling out a new "Attribute Impact" section in the Predictive Models Report. This update provides a visual breakdown of the customer attributes that have the most influence on each model's predictions, giving you a clearer understanding of what drives your model outcomes.
With this update, you can:
- Visually identify the most influential attributes in your predictive models.
- Gain deeper insights into your customers and their behaviors.
- Make more informed decisions to optimize your marketing strategies.
This feature is rolling out soon and will be available to all clients.
Track User Engagement with MAU and MAV Reports
We are pleased to release the new Monthly Active Users (MAU) and Monthly Active Visitors (MAV) reports. These reports help you understand usage stats for your Mobile and Web apps across all brands, providing valuable insights into user engagement.
Learn more about the Monthly Active Users report here.
Learn more about the Monthly Active Visitors report here.
Sync Customer Lists Seamlessly with our New API Capability
You can now sync customer lists via API, in addition to the existing CSV upload option. This new capability provides a more automated and efficient way to manage your customer lists.
Manage Personalized Promo Codes Directly in OptiPromo
We're excited to announce a new feature that makes it easier than ever to manage and assign unique, one-time promo codes directly within OptiPromo.
Key benefits for you:
- Personalize at Scale: Assign unique, one-time promotional codes to individual customers, creating exclusivity and preventing code sharing or abuse.
- True Multi-Channel Support: Go beyond email and use personalized codes across all native Optimove channels for a consistent customer experience.
- Complete Visibility: Easily see who received which code, when, and in which campaign with full, exportable assignment logs.
- Enhanced Flexibility: Leverage promo codes in both scheduled and real-time campaigns, with full compatibility for continuous decisioning.
Expanded OOTB Data Solutions Documentation
To help you get up and running faster, we’ve added additional articles to the Academy and Developer Hub that outline Optimove’s out-of-the-box (OOTB) data solutions. These guides are designed to speed up your time to value by showing you exactly what’s available from day one, without needing a custom setup.
The new documentation covers solutions for the following verticals: E-commerce, Forex, Social Gaming, and Sweepstakes Casino.
Each vertical's OOTB solution includes preconfigured:
- Customer attributes
- Segmentation models (Lifecycle Stages and Layers)
- Predictive metrics
- Campaign KPIs
- Product attributes
This is a great resource to use during onboarding or anytime you need to understand the powerful tools already included in your Optimove package.