Introducing Embedded Messaging
We're thrilled to launch Embedded Messaging, our powerful new way to deliver personalized content directly within your website or app.
This new feature lets you create custom UI experiences—like promotional banners, carousels, or notification centers—powered by Optimove's personalization engine. Using flexible 'Containers', you can place messages in targeted areas of your site for a seamless, non-intrusive customer experience that goes far beyond the traditional inbox.
Key benefits for you:
- Creative Flexibility: Move beyond the standard inbox and create custom banners, carousels, and other engaging formats that match your brand.
- Deep Personalization: Leverage Optimove's rich customer data to personalize content and promotions in any embedded message.
- Seamless User Experience: Deliver relevant, non-intrusive messages that feel like a native part of your website or app.
Streams Now Available in Data Share
We're excited to announce that clients who work with Streams can now access and analyze their performance data directly within Data Share. This enhancement allows for much richer analysis and reporting on your stream-triggered customer journeys.
Key analytical capabilities include:
- Tracking customers who were included in the treatment groups of different streams.
- Using stream metadata and configuration to deepen your analysis.
- Sharing stream results across all of your tracked KPIs.
Campaign Numbers on the Canvas
To make navigating your stream journeys easier, we've added campaign sequence numbers directly onto the campaign elements on the Stream canvas.
Previously, this number was only visible in the target group name or Mission Control. This visual upgrade makes it much easier to identify a campaign's place in the journey at a glance, without needing to click into each element.
This improvement will be released to all clients over the next few weeks and will apply to both new and existing Streams.
Get Started with OptiPromo
We've also added a complete new "OptiPromo" section to the Developer Hub, covering everything you need to know to leverage this powerful promotion tool. The new section includes detailed guides on:
- How to integrate OptiPromo
- Promotion setup and configuration
- Campaign execution
- Reference materials