The Preference Center settings page is where you define and manage the communication topics that your customers can opt in or out of. This feature is the foundation for giving your customers granular control over the types of messages they receive (e.g., "Newsletters," "Promotions"), which can help improve engagement and reduce global unsubscription rates.

Prerequisites

• You must have an Admin role to access this page.

Navigating to Preference Center

1. Click the Settings icon in the main navigation menu.
2. Under the Cross-Channel Settings category, select Preference Center.

A Guide to the Preference Center Screen

The main page lists all the communication topics you have created for your brand. For each topic, you can see its Topic Name and Description.

How to Add a New Topic

1. From the main page, click the + New Topic link.
2. The "New Topic" screen will appear.

   

3. Fill in the details:
   • Topic Name: The name of the communication topic as your customers will see it (e.g., "Weekly Deals," "Product Updates").
   • Description: A brief explanation of what this topic includes (e.g., "Our best deals and offers, sent every Friday.").
4. Click Save. The new topic will now appear in your list.

How to Edit a Topic

From the main list, click the pencil icon (✎) on the right-hand side of the topic you wish to modify.

1. On the "Update Topic" screen, you can update the Topic Name or Description.
2. To permanently remove the topic, click the Delete Topic button in the bottom-left corner and confirm the action.
3. Click Update to save your changes.

Integrations (For Reference)

Clicking the Integrations link in the bottom-right corner will display the technical credentials for your Preference Center, including the SDK Credentials and Brand Group ID.